The annual LEGO summer event is about to begin! Life is always full of various tasks and busy schedules. This summer, The LEGO Group in Taiwan invites kids and adults to set aside their academic and life pressures, embrace the spirit of play with 'Let's Take a BRICK,' and join the 'Let's Play Everywhere' event! From now until August 31st, the creative genius Xiao Le will appear all over Taiwan, meeting fans of all ages at popular locations in the north, central, and south. He's here to provide plenty of emotional value and cheering support, using creativity to build a map of fun spots unique to this summer!
'Let's Play Everywhere' kicks off its first stop at Uni-President Department Store Taipei. A giant tree hollow experience with three challenge stages has been set up on-site, inviting everyone to venture inside and explore. Then, head to Taipei Expo Park's Yuanshan Park, Taipei Arena Ice Land, the Hamasen Museum of Taiwan Railway in Kaohsiung, and three LEGO® Certified Stores in northern, central, and southern Taiwan to build boldly with Xiao Le! During the event period, activate the AR filter at each location and complete the designated tasks. Unlock 2 or more limited-edition Xiao Le flash cards from different locations, and you'll have the chance to redeem a LEGO® minifigure at designated stores, letting Xiao Le accompany you for the most joyful summer vacation!
The 'Let's Play Everywhere' First Stop Debuts at Uni-President Department Store Taipei! Explore 3 'Fun-laxing' Challenges in the Giant Tree Hollow and Build Your Summer Fun-Finding Map
The first stop of 'Let's Play Everywhere' is now open until July 17th at the 2F Dream Plaza of Uni-President Department Store Taipei! The LEGO Group in Taiwan has created a giant tree hollow experience with three challenge stages, inviting kids and adults to use their observation, imagination, and creativity for some easy-going fun. Step into the 'Stress-Relief Fun Forest,' build a fidget spinner with LEGO bricks for some relaxing, therapeutic stress relief. Next, enter the 'Yo-Yo Fun' stage, where you can bounce on a trampoline as you play with a yo-yo, burning off energy. Finally, enter the 'Co-Create a Good Forest' area and let your imagination run wild by building fantastical creatures to co-create a LEGO forest. Complete the challenges to receive a 'LEGO® Classic 2x4 Brick Pack' and enjoy the fun of LEGO building, boldly creating over ninety thousand possibilities!
In addition, the plaza features an unmissable photo spot! A 5-meter-tall inflatable Xiao Le is relaxing and enjoying a summer picnic. Next to the picnic basket are various delicious snacks like chocolate cookies and strawberry treats, perfectly paired with a beverage in a giant teacup for a wonderful time. If you listen closely, you'll hear music coming from a mysterious hollow in the apple tree nearby. This is how a summer vacation should be spent—leisurely, with Xiao Le accompanying everyone for the happiest of summer days! During the event, activate the AR filter and complete the designated tasks to collect limited-edition Xiao Le flash cards from each location. Redeem them at designated stores for a chance to take home a LEGO® minifigure.
The Super Eye-Catching Xiao Le Visits Popular Spots in Northern, Central, and Southern Taiwan! Enjoy Picnics, Cheer on Skaters, and Ride a Special LEGO® Train for a Joyful Summer Vacation!
This summer, get ready to unleash your playful spirit and curiosity! Set aside life's pressures and join Xiao Le in 'finding fun spots' everywhere for the most fulfilling and interesting summer! From July 1st to August 31st, The LEGO Group in Taiwan is collaborating with popular locations across the north, central, and south, combining their unique features to create multiple fun and emotionally supportive photo spots and building experiences.
In addition to the first stop at Uni-President Department Store, from July 8th to July 20th, the 5-meter inflatable Xiao Le will visit Taipei's picnic paradise—Expo Park's Yuanshan Park and its relaxing picnic area. Here, kids and adults can use their creativity to build with bricks and enjoy the summer breeze with Xiao Le, capturing the most chill picnic moments. From July 25th to August 3rd, at the popular summer cool-down spot—Taipei Arena Ice Land—there will be 10 photo spots featuring Xiao Le in adorable, playful poses, cheering on all the skaters on the ice. From August 21st to August 31st, head to the passionate city of Kaohsiung with Xiao Le, who will transform into a handsome conductor at the Hamasen Museum of Taiwan Railway. Take a ride on the LEGO® mini-train, designed and created by LEGO® Certified Professional Huang Yen-Chih, as it travels through the Penglai Warehouses, and enjoy the Hamasen railway experience! Furthermore, from July 8th to August 31st, visit the three LEGO® Certified Stores in Taipei, Taichung, and Kaohsiung to enjoy themed creative building games and celebrate a happy holiday with Xiao Le!
From now until August 31st, complete the designated tasks at the fun spots across northern, central, and southern Taiwan. Scan the QR Code at each location to activate the AR filter. Use the AR filter to interact and collect stamps, unlocking 2 or more limited-edition Xiao Le flash cards from different event locations. You'll then have the chance to redeem a LEGO® minifigure at designated stores (limited quantities, while supplies last; details on store locations can be found via the QR Code)! With a variety of wonderful summer gifts with purchase, these events are not only great places to relax and have fun during the holidays but also the best choice for family entertainment.
Multiple Limited-Edition Gifts with Purchase During Summer Vacation to Accompany Kids and Adults for the Happiest Summer!
In addition to the fun interactive experiences, LEGO is also launching several limited-edition gifts during the event period. From now until July 17th, at the 'Let's Play Everywhere' pop-up store at Uni-President Department Store Taipei, any purchase will get you the '30689 Birthday Party Animals' limited-time event gift. Spend NT$2,800 to receive a 'LEGO® Picnic Mat'; spend NT$3,800 and get a 'LEGO® Lunch Bag'. With a Uni-President membership card, spend a total of NT$3,500 throughout the mall (including the receipt from the LEGO® event pop-up) to receive a 'LEGO® Brick-Shaped Pencil Case'. Additionally, as part of a nationwide promotion at designated stores, receive a 'LEGO® Yo-Yo' with any LEGO® set purchase of NT$1,600 or more.
【LEGO® 'Let's Play Everywhere' Offline Event Information】
Theme: LEGO® 'Let's Play Everywhere' First Stop Event
Location: Uni-President Department Store Taipei 2F Dream Plaza
Date: 2025/07/01(Tue)-2025/07/17(Thu) Weekdays 13:00-20:00 / Weekends 12:00-20:30
Theme: Picnic with Xiao Le!
Location: Taipei Expo Park, Yuanshan Park
Date: 2025/07/08(Tue)-2025/07/20(Sun) 10:30-17:30
Theme: Xiao Le's Cheering Squad Makes Skating Less Lonely
Location: Taipei Arena Ice Land
Date: 2025/07/25(Fri)-2025/08/03(Sun) 10:30-17:30
Theme: Conductor Xiao Le Gives You a Stop
Location: Hamasen Museum of Taiwan Railway, Kaohsiung
Date: 2025/08/21(Thu)-2025/08/31(Sun) 10:30-17:30 (Closed on Tuesdays)
Theme: Find Fun with Xiao Le
Location: Designated LEGO Certified Stores in Taipei, Taichung, Kaohsiung
Date: 2025/07/08(Tue)-2025/08/31(Sun)
For all LEGO Certified Store locations in Taiwan, please refer to the link
https://www.lcstw.com.tw/pages/store