（Image Source: Universal Pictures）
Despite the immense popularity and box office success of its predecessor, the sequel "M3GAN 2.0" debuted in North American theaters last week to a disappointing approximately $10.2 million, significantly underperforming the original film's $30 million opening weekend. It was also handily beaten by the F1 film.
Blumhouse Productions founder Jason Blum (pictured below), whose studio is behind the "M3GAN" franchise, recently spoke candidly about "M3GAN 2.0"'s box office stumble during an interview on "The Town" podcast. "Our company thought M3GAN was like Superman," Blum stated. "We believed we could do anything with her — change her genre, release her in the summer, alter her appearance, even transform her from a villain to a hero. But we, as usual, somewhat overestimated the public's fascination with her."
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Blum also speculated that the box office decline might be linked to the market's current inability to accommodate too many horror films at once, citing recent thrillers like "28 Years Later" and "Jurassic World: Rebirth." He remarked, "I think we were accustomed to the market digesting 12 to 15 horror films at once, but that's no longer the case. Maybe it will stabilize in the future, but who knows? For now, I believe the market definitely can't handle this many horror films."
（Image Source: Universal Pictures）
Blum continued, "We'll never truly understand why this film didn't succeed, but even with the disappointing box office, we tried, right? We asked ourselves: Can we transform this horror film into a crazy sci-fi action movie, or anything really? I believe the pressure on original works is immense, and their numbers are dwindling. What I hope 'M3GAN' can achieve is to prevent other sequel filmmakers from being disheartened, and to encourage them not to make their follow-ups too similar to the original. I think some sequels are unique and genuinely work. This film didn't need to be unique, but we deliberately took a creative risk. I sincerely hope everyone continues to take such risks within the framework of their respective film series, otherwise, movies will just become monotonous."
via： The Town