Asian Pop King Show Lo (Xiao Zhu) once again crosses over into the fashion and collectibles world. Today (the 3rd), he officially appeared at the "Taste of Life, Jiu Ling Te Hou" brand endorsement press conference, serving as the brand ambassador to show his full support. He simultaneously unveiled the global premiere of the Ultraman collaboration series of limited edition commemorative liquors, revealing six monster-shaped bottles in one go, including the three popular characters: Baltan Seijin, Booska, and Pigmon. He even surprised attendees with a "hidden variant edition," making the event feel like a trendy festival for collectors! Not only did the liquor series have mysterious easter eggs, but today's press conference also featured a mysterious superstar guest – Variety King Hu Gua – who specially appeared to lend his support to the brand and its endorser, and to assist in a charity auction. The atmosphere of the event was enthusiastic and a complete success!
The press conference kicked off with an opening speech by Brand CEO Mr. Gao, who emphasized that Jiu Ling Te Hou is not just liquor, but an artistic masterpiece that integrates local culture, craftsmanship, and creative design. The brand has long collaborated with Kinmen's two major distilleries, highlighting the spirit of traditional sorghum liquor alongside modern fashion. This cross-industry collaboration with the international IP "Ultraman" is a significant step for the brand to expand internationally and tap into the younger collector's market.
Show Lo spoke about his connection with the brand, admitting that when he first received a "Muscle God of Wealth" bottle from a friend, he was amazed: "The bottle design was truly like a work of art; I couldn't bear to open it and drink it!" As someone who loves collecting watches, sneakers, and paintings, Show Lo stated that he "fell in love at first sight" with the Ultraman series being launched this time. He even joked that his personal favorite is the "Booska Gold Edition," because "such a kind monster being made into gold is very worth collecting!"
This collaborative series was personally unboxed by Show Lo, including the Baltan Seijin - Silver Edition, Baltan Seijin - Basic Edition, Booska - Gold Edition, Booska - Basic Edition, as well as the Pigmon - Clear Edition and Pigmon - Basic Edition, which were first revealed at the press conference. Each liquor bottle was repeatedly sampled and discussed by the design team and the Japanese licensing team, striving to achieve an artistic level of quality from the intricate details to the firing craftsmanship. The CEO stated directly: "Just the sampling process involved many sleepless nights this time; fans will definitely feel our sincerity!"
Towards the end of the press conference, the brand invited guests to participate in a charity auction, selling four uniquely shaped sorghum liquors: the "Guan Gong & Zhuge Liang Set," "Coiling Dragon Guan Gong," "Lucky Tumbler," and "Monkey King." All proceeds from the auction will be donated to the "Taichung City Shifang Social Welfare Charity Foundation" to support special education and early intervention for brain science development. The first round of bidding was personally assisted by Hu Gua, who, upon his appearance, commanded the stage with full charisma, drawing thunderous applause. Hu Gua not only actively supported the charity but also led by example with his own bids, successfully igniting the first wave of enthusiasm. Show Lo and the CEO sat side-by-side at the bidding table, personally witnessing the implementation of charity. Show Lo also expressed: "Such activities are very meaningful, and I hope more people will join in charity in the future."
With the limited release of the "Ultraman Series," Jiu Ling Te Hou also announced plans to gradually expand its domestic and international distribution channels, and to launch more collaborative series and innovative designs, injecting fashion and cultural depth into traditional sorghum liquor amidst the tides of time. From the aroma of the liquor in the bottle to the collectible outside, this press conference was not just a new product launch, but a cross-generational taste declaration jointly written by Show Lo and the brand!