The upcoming DC Universe film "Superman" is set to kick off a new era, drawing significant attention to its box office prospects. However, director and DC Studios CEO James Gunn recently pushed back against what he calls "excessive" expectations, specifically dismissing the notion that the film must gross $700 million to be considered a success as "complete bullshit."
Speaking to GQ magazine as part of a cover story promoting star David Corenswet, Gunn stated, "Yes, this movie carries some responsibility, but it's not as exaggerated as people are making it out to be. The idea that it absolutely has to gross $700 million is just complete bullshit."
"Superman" is slated for release on July 11, 2025, with an estimated budget of $200 million. As the inaugural film of the new DC Universe, it's expected to lay the groundwork for future projects, including "Supergirl," "Batman," and "Wonder Woman." Industry observers widely view it as a crucial barometer for market reception, especially in light of the recent inconsistent performance of superhero films.
Industry reports highlight the previous DCEU's underwhelming conclusion with films like "Shazam! Fury of the Gods" and "The Flash." Marvel has also faced challenges, with "Captain America: Brave New World" reportedly struggling, and even the critically well-received "Thunderbolts*" failing to break even. Amidst this broader market softness, many have placed significant box office pressure on "Superman." However, Gunn contends that the issue isn't with the "heroes" themselves, but with the "stories" being told.
Gunn previously told Rolling Stone in 2023, "I believe 'superhero fatigue' is real. But the problem isn't that audiences dislike superheroes; it's that they're tired of soulless plots. People love Superman, Batman, and Iron Man because they are flesh-and-blood characters in our hearts."
He further criticized industry complacency on the "Inside of You" podcast, stating, "Nowadays, people make hero movies simply because the character is popular, without considering why the story needs to be told or how it will resonate with audiences." Gunn underscored that "Superman's" success won't be measured by box office figures, but by its ability to deliver a compelling, heartfelt story that truly draws viewers into theaters.
via： GQ Rolling Stone Inside of You