The DC Universe reboot, "Superman," has consistently held the top spot at the domestic box office since its release, yet it has shown relative weakness in international markets, creating a noticeable disparity between North American and overseas performance. Director James Gunn recently acknowledged in an interview with "Rolling Stone" that "there is a certain degree of anti-American sentiment globally, and that doesn't help us."
By its second weekend, "Superman" had amassed a global total of $406.8 million, with North America contributing $236 million and international markets adding $171 million. Gunn noted that while domestic performance was strong, overseas markets were also showing steady growth, with impressive weekday box office numbers indicating positive word-of-mouth was spreading.
He further analyzed that unlike Batman, Superman lacks the same global recognition. "In some countries, he's not a household name as a superhero," Gunn explained. He added that the recent deterioration of international perceptions regarding U.S. political and foreign policy has also indirectly impacted audience reception of the film.
While Gunn did not specifically name names, observers widely connected his remarks to the stringent policies of the Trump era, such as high tariffs, border expulsions, and trade disputes. Industry insiders have also suggested that a decline in America's global image has fostered a sense of resistance among audiences towards U.S. cultural exports.
Despite the challenges, Gunn expressed enthusiasm for the overall outcome, stating, "The tree we've been cultivating for three years has finally planted its first seed, and it's truly moving to get such a positive start."
Gunn also dismissed rumors that the film would be considered a failure if it didn't reach $700 million globally, calling such claims "complete nonsense" and clarifying that Warner Bros.' internal expectations were far less stringent than rumored.
via： Rolling Stone