Greetings, fellow toy collectors! Come and experience the charm of the Age of the Primes, Heroes Assemble event. Today (the 7th), the Toy People editorial team is on-site at the B1 Plaza of Miramar Entertainment Park in Taipei for the "Transformers Toy Fair" hosted by Hasbro Taiwan. We're here to bring you an exciting and comprehensive report. Let's check out all the cool things making their debut!
Transformers Toy Fair | Age of the Primes, Heroes Assemble
Event Dates: 2025.08.07 (Thu) to 08.19 (Tue)
Event Location: B1 Plaza, Miramar Entertainment Park, Taipei
First off, the most eye-catching feature is undoubtedly the infinity mirror display case in the center of the venue! Through a mirrored structure and stunning lighting effects, it creates multiple reflections, resulting in a dazzling visual spectacle. The highlights in this area include the Transformers: Age of the Primes series, commemorative coins of various characters, and the magnificent Primes Collector's Plate. Seeing it in person is far more impressive than any photograph—we highly recommend all toy fans come and see it for themselves.
▼ The highly collectible commemorative coins and the Primes Collector's Plate. We'll explain how to get your hands on them at the end of the article, so be sure to read all the way through.
▼ The substantial and imposing Star Convoy makes a grand appearance!
The next major highlight is the Taiwan debut of two exclusive items: the San Diego Comic-Con (SDCC) exclusive "Void Rivals Jetfire Set" and the Hasbro Pulse exclusive Generations (Timeless) "Optimus Prime & Starscream Two-Pack." Items that previously required traveling abroad, using a proxy buyer, or having an online membership can now be purchased directly at Miramar! It's incredibly convenient!
▼ The Void Rivals Jetfire Set.
▼ The Generations Timeless Optimus Prime and Starscream Two-Pack.
Next up is one of the secrets to making your Transformers display even more awesome: giant dioramas! For this event, Hasbro invited modeling expert "Master Joe" to design and create two massive 3D scenes based on the Transformers lore: the "Age of the Primes Creation Scene" and the "City Battle Stage." They truly make the figures look even more dynamic and powerful on display!
▼ The Age of the Primes Creation Scene.
▼ The City Battle Stage.
Another major focus of this Transformers Toy Fair is the early reveal of new characters! This includes Onyx Prime, Alpha Trion, and Micronus Prime from the Age of the Primes, as well as the Combiner Wars characters Skydive and Fireflight, all gathered in one place!
Long-time Transformers fans will know that the toys come in various sizes and specifications, known as Classes. This event has thoughtfully created a display area introducing the different Transformers toy classes, with everything from Core to Titan Class lined up. It's a truly spectacular sight.
▼ My personal favorite, Devastator, is also on display alongside the members of the Constructicons!
▼ There's also a display area for Transformers toys released by TAKARA TOMY!
Finally, let's talk about the on-site promotions that are most relevant to you, our fellow collectors! First up are the "Transformers Prime Commemorative Coins," designed with the Age of the Primes theme. With any single purchase of NT$2,499 or more, you'll receive one Transformers Prime Commemorative Coin (the design changes daily). These are available in limited quantities, while supplies last.
For a single purchase of NT$15,000 or more, you'll receive an additional bonus: the "Age of the Primes Collector's Plate," a "Star Convoy Commemorative Coin," and a "Limited Edition Nameplate Set"—it's incredibly cool! However, please note that this gift-with-purchase for spending NT$15,000 is available on weekends only!
▼ There are six more commemorative coins coming in 2026!
In addition to the gift-with-purchase promotions, there's also a fun "Speed Assembly" hands-on activity for kids. Successfully complete the challenge to receive a small gift!
This weekend (August 9th and 10th), there will also be a meet-and-greet with the Autobot leader, "Optimus Prime"! With any single on-site purchase of NT$699 or more, you'll receive one "Optimus Prime Photo Op Ticket"! (Limited quantities, available while supplies last)
Meet-and-Greet Schedule:
August 9th (Sat) 2:00 PM, 5:00 PM
August 10th (Sun) 2:00 PM, 5:00 PM
▼ In addition to Transformers-themed toys, the event also features merchandise from Star Wars and MARVEL for sale!
Transformers Toy Fair | Age of the Primes, Heroes Assemble
Event Dates: 2025.08.07 (Thu) to 08.19 (Tue)
Event Location: B1 Plaza, Miramar Entertainment Park, Taipei