"Hitman" Developer Reveals How Daniel Craig's Head on Agent 47 Secured "007" Game Rights

Danish game developer IO Interactive, renowned for its "Hitman" series, is currently developing the new action-adventure title, "007 First Light." However, the process of securing the game's rights was quite unconventional: the studio managed to impress rights holders MGM and Eon by famously superimposing Daniel Craig's head onto Agent 47's body.

Hakan Abrak, IOI CEO and game director for "First Light," revealed that to demonstrate the studio's design prowess, they modeled Craig's head and digitally swapped it onto "Hitman" protagonist Agent 47, then placed the composite character within the popular Sapienza level as a proof-of-concept. Abrak chuckled, stating, "We actually did that just to make them understand how our game world could carry the character of Bond."

While using Craig was a temporary measure, IO's vision was never to simply digitize a film actor. Instead, their goal was to craft an entirely new, game-exclusive Bond narrative.

To that end, Abrak emphasized, "We don't want to just gamify movie scenes; we want to start from scratch and let players experience a real and complete Bond journey."

"First Light" is positioned as an origin story for a younger James Bond. Ultimately, IO selected 29-year-old Irish actor Patrick Gibson to portray the 26-year-old nascent 007, charting his evolution from a rookie operative to a top-tier agent.

"007 First Light" is slated for release on March 27, 2026, across PlayStation 5 Pro, Xbox Series X|S, Nintendo Switch 2, and PC platforms.


via: IGN