Elon Musk has once again ignited debate with his recent statements, claiming his AI company xAI will launch an "excellent" AI-generated game by the end of 2026, and that its chatbot Grok will produce an "at least watchable" film. These remarks have reignited a heated discussion within the tech and entertainment industries regarding "generative AI creation."
According to official job postings, xAI is currently recruiting a "Video Games Tutor" with an hourly wage ranging from $45 to $100. The role involves training Grok to create "fun and innovative AI games" and improving its AI game design capabilities through iterative testing.
While Musk's ambitions are noteworthy, industry opinions remain divided. Earlier, Epic Games CEO Tim Sweeney stated at the State of Unreal 2025 event that AI would become a core component of game engines, enabling small teams to create works comparable to "The Legend of Zelda: Breath of the Wild" through simple commands. 
However, Michael Douse, Publishing Director at "Baldur's Gate 3" developer Larian Studios, candidly stated that AI is not the industry's savior.
Douse criticized that AI fails to address the biggest problems in the game industry: a lack of leadership and vision. He argued that what's needed isn't more game loops optimized by data and psychology, but worlds capable of expressing human emotions and beliefs.
"Without respect for creation, there is no resonance; without the human touch, there is no soul. Turning games into cold digital content is to abandon the very reasons players love games," Douse asserted.
Musk is known for his ambitious promises, with Tesla, SpaceX, and the Cybertruck all experiencing multiple delays or missed deadlines. In 2023, he even quipped, "I'm like the boy who cried 'Full Self-Driving is coming!'" Nevertheless, he continues to push AI development, claiming that people will soon have "personal robots smarter than C-3PO."
Beyond gaming, Musk also predicted that Grok would produce an "at least watchable film" by the end of next year, with a "truly excellent" work slated for 2027.
In fact, the controversy surrounding AI in the film and television industry is even more intense. The recent emergence of AI virtual actress Tilly Norwood drew strong condemnation from the SAG-AFTRA actors' union, with the industry criticizing the practice for eroding creative ethics and employment rights. 
Concurrently, AI-generated content faces significant copyright risks. OpenAI recently pledged to allow creators more precise control over character generation, following its Sora 2 application's extensive creation of infringing videos featuring characters like Nintendo's. Musk's own Grok has also been taken down previously for generating Nintendo characters.
Currently, Disney and Universal Pictures have jointly sued Midjourney for unauthorized use of character images. Stanford University Professor Mark Lemley warned, "AI-generated characters are bound to spark a new wave of copyright wars."
While outsiders remain skeptical of Musk's predictions, he firmly believes AI will reshape the entertainment and creative industries. However, until the technology matures and regulations are established, whether AI "creations" can truly be considered art remains an open question.
via： IGN