Microsoft has confirmed that its next-generation Xbox home console is officially in development, with Xbox President Sarah Bond revealing in a recent interview with "Variety" that the successor to the Series X/S is currently in the "prototype and design" phase. The company is collaborating with chip giant AMD to build a high-performance technical architecture for the new console.
During the interview, Bond emphasized Microsoft's "100% commitment to continuing to develop its own hardware," confirming that the new console project is underway. She noted that the Xbox team is actively researching design directions and functional prototypes, while also continuously listening to the needs of players and creators to ensure the next-generation platform meets market expectations for innovation.
Bond further mentioned that the recently launched ROG Xbox Ally X handheld is a step in their efforts toward innovation and diversification. She stated that the company sees "new opportunities to give players more choices in different ways." Beyond home consoles, Xbox is also actively expanding into the handheld and in-car entertainment system markets, currently collaborating with LG to integrate the Xbox gaming experience into automotive platforms.
Bond also discussed Xbox's long-term strategy, stating that the future will involve "optimizing the handheld gaming experience, expanding compatibility programs, and offering more features and benefits," enabling players to "enjoy games on more devices and in more ways." She believes the current focus is not solely on hardware performance, but on how to make the Xbox ecosystem more open, diverse, and seamlessly connected across various devices.
As Xbox fully pushes its "This is an Xbox" brand strategy, Microsoft has not only successfully entered the handheld market in recent years but has also demonstrated a long-term commitment to future home consoles. Industry analysts believe the new console will likely feature higher-performance AMD processors and AI-integrated architecture to enhance game visuals and intelligent computing capabilities.
Furthermore, foreign media reports indicate that Microsoft has begun to withdraw its Surface manufacturing operations from China, and Xbox production lines may follow suit in the future to diversify supply chain risks. As the development of the next-generation console gradually becomes clearer, the market generally anticipates the new Xbox will officially debut between 2026 and 2027.
Facing strong competition from Sony and Nintendo, Microsoft's next moves are highly anticipated. Bond concluded by emphasizing, "Our mission is to bring more choice and freedom to players, and to continue driving innovation and diversity in the gaming industry."
via： Variety