The TAMASHII NATIONS Collectors Division of Japan's BANDAI SPIRITS, under its S.H.Figuarts action figure brand, is expanding its "CineToy TAMASHII" series, which focuses on film and television properties. Following the reveal of Spider-Man, the company has officially announced another new product tied to the movie "Spider-Man: Brand New Day"—the Hulk action figure. This highly anticipated collectible will have a suggested retail price of 11,000 JPY and is slated for release in July 2026, coinciding with the film's theatrical debut.
Set to hit theaters at the end of July, "Spider-Man: Brand New Day" picks up after the events of "Spider-Man: No Way Home", where the world has forgotten Peter Parker's existence. Peter continues to protect New York City as Spider-Man, facing new threats and undergoing physical changes. The trailer also features a glimpse of Bruce Banner, building excitement for the dynamic between Hulk and Spider-Man!
This Hulk action figure stands approximately 20.5 cm tall. The body sculpt appears to reuse the mold from the 2020 release, "Hulk -Avengers Assemble Edition-", showcasing powerful muscle definition and sculpted details like chest hair. His pants have been updated to the beige color seen in the new film. The head sculpt, created with "Tamashii Digital Coloring" technology, is all-new and features two distinct expressions: a roaring open mouth and an angry clenched jaw. Interchangeable hand parts include clenched fists and open hands, allowing for dynamic posing to recreate powerful scenes.
S.H.Figuarts Hulk (Spider-Man: Brand New Day)
Suggested Retail Price: 11,000 JPY
Product Specifications: Approximately 20.5 cm tall
Expected Release Date: July 2026
via： tamashiiweb