
SHOBIDO, a renowned Japanese beauty brand, has expanded beyond cosmetics and pharmaceuticals in recent years, actively developing lifestyle goods and anime character merchandise. This unique blend of beauty and ACG culture has garnered significant fan appreciation.
They've recently partnered with "My Hero Academia" once again to release a "Disaster Preparedness Backpack Set," supervised by certified disaster prevention specialists. The core philosophy of this set perfectly aligns with the series' own ethos: "Being prepared is extending a helping hand to your future self."

The backpack's design draws inspiration from Izuku Midoriya's iconic school bag. It includes a total of 16 items, and beyond the Midoriya-themed version, there are also designs inspired by other characters' "Quirks" or hero costumes, offering a rich variety!

Pre-orders are currently open at the SHOBIDO Official Online Store for 26,180 JPY (tax included). Let's take a closer look at six featured items from the collection:
▼ Work Gloves
Inspired by Izuku Midoriya's hero costume gloves.
These gloves protect your hands from injuries and dirt, and their anti-slip feature provides a better grip for handling objects or clearing debris.


▼ Eye Mask
A Bakugo-style eye mask that lets you transform into Bakugo in an instant (?).
The black interior effectively blocks external light, making it an essential item for rest during stressful or anxious times.


▼ Storage Pouch
Featuring two designs representing Shoto Todoroki and Dabi.
This flat, zippered pouch is perfect for organizing small disaster preparedness essentials, offering a sleek and practical solution.


▼ Kraft Paper Tape
The tape features designs of Hanta Sero's tape dispenser, Hitoshi Shinso's mask, and Shota Aizawa's goggles.
It can be used to reinforce cardboard boxes, secure items, make temporary repairs, or even for marking and reminders.


▼ Reflective Charm
Inspired by the All Might charm Ochaco Uraraka received from Midoriya during Christmas.
When going out at night or during a power outage, attaching it to your bag or clothing makes you more visible to others, enhancing safety.


▼ Triangular Bandage
Printed with designs of Izuku Midoriya and Tomura Shigaraki. It can be used to wipe sweat, as a handkerchief or mask, or even as a bandage. Despite its generous size, it folds easily for compact storage, making it very convenient.


The "More" special anime episode for "My Hero Academia" recently concluded on May 2nd, providing fans with a satisfying ending. However, if you're looking for a way to keep the heroes by your side, this disaster preparedness set might be an excellent choice! Keep it at home, check it occasionally, and be prepared – you'll feel more secure if an emergency ever arises.
Source: SHOBIDO Official Website