Japanese toy maker BRIGHT LINK (株式会社ブライトリンク) is turning over-the-top apologies into a capsule toy with the hilarious and surprisingly practical Sliding Dogeza Car. The lineup includes five designs, priced at 400 yen per pull, and is scheduled for release in late October 2026.
As the name suggests, the Sliding Dogeza Car combines the dramatic act of sliding into a full prostration with a pull-back car mechanism, creating a tiny vehicle that puts maximum sincerity into every apology. Measuring approximately 7 cm, each figure features wheels on the knees and a useful hand gimmick that can hold a small note. Add a message of thanks or a personal request, then send your apologetic little character sliding into action. The five designs are department manager, office worker, Buddhist monk, host and nouveau riche president. With this much room for escalation, a second wave featuring even more dogeza specialists feels almost inevitable.
Sliding Dogeza Car
Five types
Price: 400 yen (tax included) per pull
Release date: Late October 2026
via： Ｘ＠brightlinkdayo