Christopher Nolan's latest film, "The Odyssey," is not only on track to hit the $1 billion mark at the global box office but has also unexpectedly driven a significant surge in player engagement for Ubisoft's 2018 title, "Assassin's Creed Odyssey."
Rhys Elliot, an analyst at Alinea Analytics, reported that active player counts for the game across PlayStation, Xbox, and Steam have nearly doubled over the past week. Notably, daily active players on Xbox jumped from 36,000 to 84,000, marking a remarkable 134% increase.
"While game software sales growth has been relatively modest, with approximately 400,000 units sold this year to date, the true impact lies in pure player engagement," Elliot explained. He added that the film didn't prompt millions to purchase an eight-year-old game, but it successfully drew a substantial number of players back to the title. Elliot believes these metrics provide strong justification for Ubisoft's potential future release of an "Assassin's Creed Odyssey Resynced" project.
Elliot also commended Ubisoft for effectively capitalizing on the renewed interest. He noted that the publisher launched limited-time community promotions coinciding with the Nolan film's release and actively re-promoted the "Discovery Tour" mode. This educational, combat-free guided experience was positioned as interactive extended content for audiences eager to delve deeper into history after seeing the movie.
"Assassin's Creed Odyssey" is currently available on both Xbox Game Pass and PlayStation Plus, allowing subscribers direct access to the game. Although the film's narrative predates the game's setting by roughly 800 years, both works share core themes centered around the Greek islands, seafaring adventures, and the concept of a lost family.
via： IGN