The fan-favorite Anousagi is back, this time with a charmingly nostalgic new look! Japanese designer Yuta Sugawara's popular character, the darkly humorous "Anousagi," is making a comeback in a striking "Retro Color" version! Featuring a deep ink-green body, an off-white face, an orange-red outfit, and yellow details, this rich and warm color combination looks like it leaped straight out of a classic cartoon or vintage toy packaging. The lottery sale is officially open now—a can't-miss opportunity for all Anousagi collectors!
■ About anousagi
Anousagi is a rabbit with an adventurous spirit. Firmly believing in the supreme skill of his village's archer, he bravely volunteered to balance an apple on his head for a display of marksmanship. Unfortunately, fate had other plans, and the arrow struck him squarely between the eyes! This absurd and darkly comedic backstory makes Anousagi a uniquely memorable and lovable character.
■ About the Designer, Yuta Sugawara
The inspiration for Anousagi comes from the legend of William Tell. Creator Yuta Sugawara gave the tale a creative and humorous twist to design the irresistibly charming Anousagi. Bringing Anousagi into a three-dimensional form has always been a major dream for Sugawara. After countless secret adjustments and refinements, the arrow-struck rabbit has finally made its debut in its cutest possible form!
To dive deeper into Sugawara's work and get the latest updates on "Anousagi," be sure to follow his official channels:
• Instagram
• Twitter
░ Anousagi (あのうさぎ) Retro Color
The new Retro Color version of Anousagi reinterprets the classic design with a vintage-inspired color palette. The body is a sophisticated deep ink-green, complemented by an off-white face and a vibrant orange-red outfit. The inner ears are accented with a touch of blue-green, while the yellow buttons on the chest, the caramel-colored apple, and the green leaf on top add warm and playful layers to the overall look.
The rich, vivid colors evoke memories of classic cartoons, retro picture books, and old toy packaging. Paired with its round silhouette and signature smile, the figure exudes a unique charm that is both nostalgic and whimsical. All the classic elements, including the apple on his head and the arrow in his forehead, are perfectly preserved. The fact that he can still flash such a brilliant smile despite his tragic predicament is the core of Anousagi's irresistible black humor!
The lottery sale is officially open now! Fans of the "Anousagi" series should be sure to register before the deadline to bring home this retro rabbit that looks like it's jumped right out of a vintage cartoon world!
Anousagi Retro Color (anousagi／あのうさぎ)
■ Lottery Period: Now until August 10th, 12:00 PM (Taiwan Time, GMT+8)
Winners will be notified by email within one week after the lottery closes. Non-winners will not be notified.
■ Price: 3,800 NTD + 90 NTD (for shipping within Taiwan)
■ Shipping Date: Late August 2026
➔ Fill out the lottery form here
【Lottery Rules & Precautions】
1. This product is sold via an online lottery registration. Each person is limited to one entry. Please ensure all information is filled out correctly, as no modifications will be accepted after submission.
2. This is a hand-produced item. Some individual pieces may have minor paint variations, slight scratches, or color bleeding, none of which affect the overall appearance. If you are highly particular about such details, please consider this before entering the lottery.
3. Winners who fail to complete payment within the specified period will be considered to have forfeited their purchase and will be blacklisted from future sales.
4. If you receive a defective product, please contact us within 7 days of shipment at: [email protected].
5. This product is intended for ages 15 and up. Please do not give it to children under 15. The product contains small parts that may be a choking hazard.
6. By registering for the lottery, you agree to all the rules above. TOY PEOPLE NEWS reserves the right to make final decisions regarding sales and modifications.
※ Product photos may have slight color variations due to lighting, post-processing, and individual screen settings. Please refer to the actual product for the final color and details.