The Transformers are assembling once again! Our toy exploration team recently visited the B1 Plaza at Taipei's Miramar Entertainment Park to check out the "2026 Hasbro Transformers Play & Sale Event," Hasbro's latest event. Here's a look at all the highlights!
【 2026 Hasbro Pop-Up Exhibition & Sale | Primes Assemble, Leaders Legacy】
Dates: August 13 (Thursday) to August 25 (Tuesday), 2026
Location: B1 Light & Shadow Plaza, Miramar Entertainment Park, Taipei
To celebrate the 40th anniversary of "The Transformers: The Movie," visitors are greeted at the entrance by a passionate Rodimus Prime, who enthusiastically invites everyone to step into the venue through his chest! The event's backdrops are also perfect for snapping photos with your haul and unleashing your inner Transformer fan!
The "Giant Photo Op Zone" features incredible designs by master modeler Teacher Qiao, who has crafted the "Primal Era Creation Scene" and "City Battle Stage" based on Transformers lore. These powerful dioramas immerse fans deep into the Transformers universe!
Don't miss the "Interactive Game Zone," where completing tasks and specific steps during designated times earns you an exclusive "The Transformers: The Movie 40th Anniversary" sticker. Even better, the "Quick Build Challenge" gives you the chance to take home a Transformers toy! This is definitely a must-play!
There's also a "Little Heroes Drawing Zone" for kids to unleash their creativity, alongside the "Spark of Legacy, Rise of Leaders - Transformers Design Works Exhibition." While the exhibition space may not be huge, it offers a diverse range of content!
The event also boasts a wealth of exclusive merchandise and a sneak peek at various popular new releases! This includes the US SDCC exclusive: Generations Series SDCC Blaster 4-pack, and transparent color Energy Series Optimus Prime and Megatron. With 20% off, it's easy to make an impulse purchase! The "The Transformers: The Movie Optimus Prime & Megatron Gift Set" and "Transformers Devastator Gift Set" are among the hottest sellers at the venue. Beyond Transformers-themed toys, you'll also find Marvel and Star Wars merchandise available!
【Purchase Tier Gifts】
Spend over $2,499 and receive one Transformers Prime Collector's Coin (limited quantities, specific design each day).
Spend over $17,999 and receive "The Transformers: The Movie 40th Anniversary Edition Megatron / Grimlock," a global limited edition item available exclusively on weekends at the event!
For collectors aiming to complete their 2026 "Prime Commemorative Coin" collection, pay attention to the unlock guide!
【Transformers Meet & Greet】
Make a single purchase of $699 or more at the event to receive one "Optimus Prime Photo Op Ticket" (limited quantities, while supplies last!).
▼Optimus Prime Meet & Greet Schedule: August 15 (Saturday) 2:00 PM | 5:00 PM, August 16 (Sunday) 2:00 PM | 5:00 PM
【2026 Hasbro Pop-Up Exhibition & Sale | Primes Assemble, Leaders Legacy】
Dates: August 13 (Thursday) to August 25 (Tuesday), 2026
Location: B1 Light & Shadow Plaza, Miramar Entertainment Park, Taipei