Scheduled Release : Jul 2026

TOHO Entertainment Unveils "Godzilla x Sanrio" Collaboration: 7 Beloved Characters Don Iconic Godzilla Costumes!

TOHO's Godzilla franchise and popular Sanrio characters are launching a brand-new collaboration! Familiar Sanrio stars are donning plush costumes inspired by various eras of Godzilla, with designs ranging from the original 1954 Godzilla and Burning Godzilla to the different forms seen in Shin Godzilla. This exciting lineup features 7 mascot charms, including Hello Kitty, My Melody, Kuromi, My Sweet Piano, Cinnamoroll, Pompompurin, and Hangyodon. Each charm is priced at 3,080 JPY (tax included) and went on sale July 22, 2026.

What makes this collaboration particularly exciting is that not all characters wear the same Godzilla outfit; instead, each is paired with a distinct design from Godzilla's history. Hello Kitty and Cinnamoroll transform into the 1954 original Godzilla; Pompompurin and Hangyodon sport the look of 1995's Burning Godzilla. Meanwhile, My Melody and Kuromi are dressed as "Shin Godzilla's" 2016 Fourth Form, while My Sweet Piano is matched with the distinctive Second Form from the same film. This creative fusion blends the Sanrio characters' inherently round and adorable aesthetics with iconic Godzilla monster elements.

All seven items are presented as charm mascots. While retaining each character's signature features like ears, bows, and hats, the outer layer incorporates Godzilla's massive mouth, dorsal fins, tail, and body textures. This creates a playful appearance, as if the entire character has snuggled into a Godzilla plush suit. Each charm also comes with an approximately 7cm long chain, perfect for attaching to bags or other personal items.

TOHO GODZILLA・SANRIO CHARACTERS Mascot (All 7 types)
Dimensions: Varies by character, approximately W 9–18cm × H 10.5–14.5cm × D 6.5–10cm
Price: 3,080 JPY each (tax included)
Release Date: July 22, 2026

via: TOHO entertainment