Hasbro Taiwan's "2026 Transformers Pop-Up Sale" officially launched on August 13th! Our team was on the ground at the B1 Light Gallery of Miramar Entertainment Park in Taipei to bring you a full report on all the action. Let's dive in and see what this year's event has in store!
【 2026 Hasbro Pop-Up Sale｜Primes Assemble, Legacy Continues 】
Date: 2026.08.13 (Thu) to 08.25 (Tue)
Location: Miramar Entertainment Park B1 Light Gallery, Taipei
Upon arriving, visitors are greeted by a massive entrance themed around the 40th anniversary of "The Transformers: The Movie". The display recreates the iconic scene of Rodimus Prime opening the Matrix of Leadership, standing at nearly five meters tall for a truly breathtaking in-person experience!
Inside the venue, the first things to catch your eye are two incredible dioramas created by renowned master modeler "Joe-sensei": the "Age of Primes Genesis Diorama" and the "Autobot City Battle." First shown last year, the "Age of Primes" diorama is now complete with the full lineup of the Thirteen Primes, creating a spectacular display! The "Autobot City Battle" features numerous Transformers engaged in fierce combat across a sci-fi cityscape. The undeniable centerpiece is this year's "Optimus Prime & Megatron (Battle-Damaged Ver.)" set, surrounded by explosive effects that make you feel like you're witnessing the climax of the fight!
▼The explosive "Autobot City Battle" diorama.
▼The "Age of Primes Genesis Diorama" featuring the complete lineup of the Thirteen Primes.
This year's event has expanded to four interactive experience zones. There's the "Speed Build Challenge," held at scheduled times to test your transformation skills; the "Hands-On Demo Zone," filled with the latest figures to try out—plus, you get a free basic Mix-and-Match figure just for taking a photo and checking in online; the "Interactive Game Area," where completing challenges earns you an exclusive "The Transformers: The Movie 40th Anniversary" sticker; and the "Little Hero Coloring Station" for fans to unleash their creativity!
Next up is the TAKARA TOMY display area, showcasing a treasure trove of upcoming products. From the live-action movie Sideswipe and the combined form of Optimus Prime and Jetfire, to the Neon Genesis Evangelion collaboration EVA Prime Unit-01 and the imposing Unicron, fans can get an up-close look at multiple new items not yet released! Many of these products won't hit shelves for another three or four months, making this an incredible early preview.
▼The "EVA Prime Unit-01" perfectly integrates the iconic look of Evangelion's Unit-01 with the Optimus Prime body, creating a unique new style!
▼The incredibly massive "Unicron" figure.
The display cases above the sales areas are packed with even more new products. Highlights include the previously announced Scooby-Doo crossover "Mysterious Prime & Automutt," San Diego Comic-Con exclusives like the Generations "SDCC Energon O's Optimus Prime" and the "SDCC Blaster 4-Pack," an early release of the Transformers: Legacy Commander Class Armada Universe Jetfire, a special event "Devastator Gift Set," the exclusive "Energon Optimus Prime & Dark Energon Megatron" two-pack, and the not-for-sale "The Transformers: The Movie 40th Anniversary Grimlock & Megatron" set. On top of all that, a variety of new Marvel Legends figures were also on display!
▼The charming Mystery Machine-inspired vehicle.
▼Limited to just 50 sets, the "Transformers Devastator Gift Set" is a holy grail item that many fans have wanted since childhood!
▼Even through the glass, you can appreciate the premium, heavy feel of the metallic paint on the "The Transformers: The Movie 40th Anniversary Grimlock & Megatron" set!
▼The event-exclusive "Dark Energon Cybertronian & Energon Optimus Prime & Dark Energon Megatron" set.
▼Multiple new Transformers: Legacy products available for early purchase!
▼New Marvel Legends Series figures, including the wildly popular Venom and Jeff the Land Shark.
This year also features the "Spark Legacy, Leader Reborn: Transformers Design Exhibition," a contest split into professional and student categories. Using Optimus Prime as a base, participants integrated Eastern cultural elements under the themes of "Stellar Transformation" and "Journey Through Mountains and Seas." In addition to the concept art, hand-painted physical models of the designs are on display at the event!
▼A closer look reveals the incredible craftsmanship of the hand-painted finishes, which bring the complex design concepts to life!
Of course, it wouldn't be a sales event without amazing products to buy. In addition to the aforementioned "SDCC Blaster 4-Pack," "Devastator Gift Set," and "Energon Optimus Prime & Dark Energon Megatron," fans can get their hands on early releases like "Legacy - Sentinel Prime and Weapons Pack," "Legacy Deluxe - Dark Energon Cybertronian," and "Legacy Titan Class - Fortress Maximus." A selection of Marvel Legends and Star Wars: The Black Series figures are also available, with special discounts and an 80% off deal on select items! On the first day alone, we saw countless collectors with baskets full of loot, and the long checkout lines were a testament to the popularity of the merchandise!
Finally, here's the info on the gift-with-purchase promotions! Remember last year's Prime Collector's Plates and commemorative coins? The next six coins in the series are available here. Simply spend NT$2,499 on designated dates to receive one Transformers Prime Commemorative Coin! The specific dates are detailed below. Furthermore, customers who spend NT$17,999 will receive the "The Transformers: The Movie 40th Anniversary Grimlock & Megatron" set! This offer is only available on weekends and is limited to ten sets per day, so be sure to plan your visit accordingly!
Additionally, a purchase of NT$699 or more gets you a "Transformers Optimus Prime Photo Op Ticket," valid for sessions on 8/15 (Sat) at 14:00 & 17:00, and 8/16 (Sun) at 14:00 & 17:00.
【 2026 Hasbro Pop-Up Sale｜Primes Assemble, Legacy Continues 】
Date: 2026.08.13 (Thu) to 08.25 (Tue)
Location: Miramar Entertainment Park B1 Light Gallery, Taipei