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Since its debut in 2017, the plush toy line Squishmallow, from Kelly Toys Holdings, has been a consistent bestseller. By 2024, the brand had sold over 400 million units and amassed more than 3,000 unique styles. Such a highly popular toy was bound to catch Hollywood's attention for a potential screen adaptation. Today, Variety exclusively reported that Squishmallow is indeed preparing for its big-screen debut.
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According to Variety, Amazon and its subsidiary MGM have acquired the film rights to Squishmallow and are actively developing a movie adaptation. The project's format—whether live-action or animated—remains undecided, and no writer or director has been attached yet. However, Beau Flynn, known for producing Dwayne Johnson's "Black Adam" and the upcoming live-action "Moana," is confirmed to serve as a producer. Flynn is also producing Warner Bros.' currently developing "Hello Kitty" film, another toy-to-screen adaptation.
via： Variety