If You Could Become Someone Else for a Day, What Kind of Life Would You Choose?
Maybe you would ride across the frontier as a cowboy, blast into space as an astronaut, step into the ring as a boxer, cook up something special as a chef, or become a clown who refuses to play by the rules. That playful idea inspired HULL PROJECT, an all-new original collectible toy brand from TOYS ALLIANCE. Built around the concept of “characters × spherical mecha,” HULL PROJECT reimagines familiar character archetypes through rounded mechanical designs, opening the door to entirely new forms and possibilities.
At the center of the story is Hull, a young man taking his first steps into adulthood.
Hull’s Story Begins With a Mysterious Mecha
Like many young adults entering the working world, Hull has plenty of ideas about his future—but he is not always sure which path to take. One day, he stumbles across a mysterious spherical mecha. When Hull climbs into its cockpit, something extraordinary happens: he gains the power to transform into entirely different characters. From that moment forward, Hull is no longer limited to just one identity.
As a cowboy, he can leave his familiar life behind and venture into the unknown. As an astronaut, he can set his sights far beyond the horizon. As a boxer, he learns what it means to get back up after a setback. Sometimes, he can even become a clown. Life is serious enough already, after all, and there is nothing wrong with looking at it from a different angle once in a while.
HULL PROJECT grew from this simple idea, turning transformation into Hull’s way of exploring the many lives he could lead.
Six Characters, Six Ways for Hull to See the World
The first HULL PROJECT series features six character forms inspired by a cowboy, clown, astronaut, pirate, boxer, and chef. Each has a distinct personality and story, representing a different possibility Hull discovers while imagining the life he wants to live.
▎Cowboy
“Freedom, adventure, and forging your own path.” The cowboy embodies Hull’s dream of living free.
The moment he puts on his cowboy hat and boots, the familiar world suddenly feels much bigger. There is no set direction and no single right answer. All he has to do is take that first step, and the next journey will reveal itself.
For Hull, who is only beginning to find his place in the world, that is an important lesson.
Sometimes you do not need to know the destination. You just need to get moving!
▎Chef
“Create something new and share a little happiness.”
The chef represents both creativity and sharing. Different ingredients can be combined in new ways, transforming something ordinary into an entirely different dish. Through this role, Hull realizes that not everything can—or should—be accomplished alone. Once an idea is shared, a personal possibility can grow into something everyone creates together.
▎Astronaut
“Explore the unknown—and discover yourself along the way.”
After leaving his familiar streets behind, Hull realizes for the first time just how much larger the world is than he imagined. The astronaut embodies curiosity about the unknown and optimism for the future. There may be no clear answers ahead, but not knowing where the journey leads is exactly what makes exploration worthwhile. It also gives Hull a new way to think about his own future.
The goal is not to rush toward an answer, but to keep moving forward with curiosity.
▎Clown
“Creativity, humor, and an imagination unrestricted by conventional answers.”
The clown is the most unpredictable of all six forms. When Hull becomes the clown, he begins looking at familiar things from unexpected angles. He no longer assumes that every problem has only one solution. Anything can be taken apart, rearranged, and rebuilt—and sometimes making it deliberately absurd is half the fun.
For HULL PROJECT, the clown is imagination itself!
▎Boxer
“Believe in yourself and keep moving forward.”
Life does not always go according to plan. The boxer teaches Hull that true strength is not simply about throwing punches—it is about finding the will to stand back up after being knocked down. A loss is another chance to try again, and a mistake is another reason to keep training. Those small improvements eventually become the strength needed to take the next step.
It is one of the most practical lessons Hull learns while growing up.
▎Pirate
“Be brave and chase the life you want.”
The pirate represents adventure and the determination to pursue your ideal life. Storms may lie ahead, along with uncharted waters no one has ever seen. As long as you keep sailing toward your chosen destination, however, there is always a chance of discovering something new.
What Hull experiences in this role is not the absence of fear, but the courage to make a choice even when facing the unknown.
Characters and Spherical Mecha Define the HULL PROJECT Design
HULL PROJECT does more than place mechanical armor over existing character designs. Instead, each mecha is developed from the ground up to reflect the archetype at its core.
The cowboy’s armor must capture his adventurous, free-spirited nature. The astronaut’s design needs to evoke the excitement of exploring unknown worlds. The boxer emphasizes raw power, while the chef draws inspiration from creativity and culinary tools. Every character has a mechanical language of its own, with the spherical mecha serving as the essential link between the character and the armor.
The rounded silhouette makes the mecha feel more approachable than traditional robot designs while retaining armor, mechanical detailing, and recognizable character traits. The result balances mechanical aesthetics with the playful charm collectors expect from designer toys, establishing a visual identity unique to HULL PROJECT.
“Characters can be bursting with personality, and mecha can be fun.” Bringing those two ideas together is what makes HULL PROJECT complete.
Collecting Does Not Have to Be Serious—Hull Brings Imagination Back to the Hobby
HULL PROJECT is aimed at younger collectors who love character design, mechanical aesthetics, and desktop collectibles. Conceived as an accessible toy-driven collectible line, these figures are not meant to remain sealed away in a display case. They are designed to be picked up, played with, and incorporated naturally into desks and everyday spaces.
For HULL PROJECT, collecting can still be a serious hobby without feeling distant or intimidating. Put a figure on your desk, pick it up, and play with it whenever you want. The greatest thing about toys has always been their ability to give imagination a visible, tangible form.
HULL PROJECT HP-01 Blind Box Series 1
Materials: PVC, ABS, POM
Size: Approximately 85 mm tall
Assortment: 6 per box (6 designs total)
Release Date: October 2026
Copyright Holder: STONE CREATIVE INT. CO., LTD.
Manufacturer: TOYS ALLIANCE
Hull’s Many Lives Begin Here
The first HULL PROJECT series sends Hull on a journey through six character forms, each representing a different possibility. They may appear to be six separate characters, but every one of them comes from the same Hull. Each transformation gives him another opportunity to understand himself.
Through HULL PROJECT, TOYS ALLIANCE plans to continue developing new character archetypes and spherical mecha designs, allowing Hull to explore different worlds, identities, and possibilities. Sometimes life does not require an immediate answer. Simply discovering another possible path can be enough.
The story of HULL PROJECT starts here!