Scheduled Release : Nov 2021

HAPPI CLASS x Toy People Celebrate 10th Anniversary with Exclusive BURGER-JACOB Sofubi Raffle!

Toy People is celebrating its 10th anniversary, and the second collaboration project is here! Following the first release with Headlock Studio's "Lil' DIABLO," the second installment sees a partnership with emerging Hong Kong sofubi brand HAPPI CLASS to unveil the Toy People 10th Anniversary commemorative piece: "BURGER-JACOB."

About HAPPI CLASS

HAPPI CLASS is a creative brand founded on the principle of "happiness." Every project and design concept originates from the desire to spread joy and amusement. The team aims to bring endless laughter and rekindle childlike wonder through a series of fun and positive characters and creations.

"HAPPY," "ALL," "THE," "TIME" is HAPPI CLASS's creative motto. The team chose BURGER-KUN as their inaugural toy release, drawing inspiration from the globally popular fast-food mascots of the 70s and 80s. These once revered and celebrated figures have gradually faded, leaving younger generations with little to no knowledge of them.

▼ HAPPI CLASS's first release, "BURGER-KUN"

To bridge this cultural gap for the younger generation and invite everyone on a journey through time, sharing fascinating stories about these characters and even that unfamiliar era, HAPPI CLASS pledges to continue discovering more wonderful and amusing things that are sure to bring smiles to everyone's faces.

Introducing HAPPI CLASS's New Character: BURGER-JACOB

Among BURGER-KUN's circle of friends is "EASTER," a 12-member boy band, each with distinct personalities and unique strengths. BURGER-JACOB, gifted with intelligence and a keen sense for pop culture, is the team's most avid toy researcher and collector. His playful and sharing nature makes him beloved by his friends, who always seek him out first for discussions on pop culture and toy knowledge.

"BURGER-JACOB" is based on the original "BURGER-KUN" sculpt, featuring Toy People's classic red and white color scheme. It also sports "Toy People" written in ketchup on its belly, making it an absolute must-have limited edition for loyal fans! Don't miss your chance—enter the raffle now!



HAPPI CLASS × Toy People 10th Anniversary Commemorative "BURGER-JACOB"
Size: Approximately 5 inches (12.7 cm) tall
Material: Sofubi
Price: NT$2950 (includes shipping within Taiwan, overseas shipping extra)
■Raffle Registration Period: November 8 – November 15, 2021, 11:59 PM
■Raffle Results Announcement: Within one week of registration closing

【Important Notes】
1. This product is available via online raffle registration. Each person is limited to one entry. Please ensure all information is accurately filled out, as no modifications will be accepted after submission.
2. Winners will be notified sequentially via email; non-winners will not receive separate notifications.
3. Winners who fail to complete payment within the specified deadline will be considered to have forfeited their prize.
4. By registering for the raffle, you agree to all the rules above. Toy People News reserves the right to make final sales decisions and modifications.

Raffle Registration Link (or fill out the form below):