On September 15th, 52TOYS released its new product launch video for the second half of the year, introducing 9 brand-new products. These include items from the BEASTBOX and MEGABOX series, as well as the newly unveiled BEASTDRIVE series and the first assembly model product, "Assembly DIO." The launch event also officially released "The BEASTBOX Encyclopedia," a book that compiles numerous design blueprints from BEASTBOX's six years since its inception.
As a pioneer and leader in China's collectible toy culture, 52TOYS is committed to creating collections for every generation, with the mission of "making life a little more interesting" and the vision of "making collectible toys a beloved lifestyle for more people."
To date, the company boasts five product lines: blind boxes, transforming mecha, articulated figures, static figures, and designer/artist toys.
As an original Chinese transforming mecha brand, BEASTBOX has a six-year development history and is beloved by collectible toy fans both domestically and internationally.
In this new product launch video, 52TOYS introduced 4 BEASTBOX products, including a rabbit, a Triceratops 2.0 version, a flamingo, and an orthoceras, along with MEGABOX Space Squad products, offering BOX players a brand-new play experience.
In addition, 52TOYS has launched its first assembly model toy – the Assembly DIO. As an entry-level product for assembly models, the Assembly DIO foregoes its original transformation feature, instead highlighting the product's playability, intricate details, and internal structure.
In June of this year, 52TOYS first showcased the BEASTDRIVE series of transforming mecha toys, designed in collaboration with Japan's Thunderbird Studio, at the Tokyo Toy Show. This exhibition generated a strong response overseas. The BEASTDRIVE series differs from BEASTBOX products in that it is a product line that transforms between animals and vehicles, without a BOX form. At this launch event, Thunderbird Studio made its first appearance, providing a detailed introduction to the product's design philosophy and development process.
At the end of the video, Wang Yin, Senior Product Director at 52TOYS, unveiled "The BEASTBOX Encyclopedia." The book meticulously records all BEASTBOX product information, including previously unreleased product manuscript data and illustrations by Naoto Tsushima, offering rich and comprehensive content.
For more detailed information, please watch via the links below. Leave a comment in the video's comment section, and on September 23rd, 52TOYS will select 3 fans with the most likes to receive BEASTBOX products!
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