Greetings, Toy People! Today, our Toy Expedition Team arrived early at the event site for the brick brand KEEPPLAY's 【Keepplay's Wonderful Brick Journey】, which kicked off today (the 14th) on the 2nd floor of Global Mall Zhonghe! In addition to bringing you an exciting on-site report, we're also here to share all the details about the fantastic on-site promotions, exclusive gifts, and more (giveaway) that KEEPPLAY has generously rolled out for this event. So, let's embark on this wonderful brick journey with our Toy Expedition Team.
【KEEPPLAY's Wonderful Brick Journey】
Event Dates: November 14, 2024 – November 24, 2024
Event Location: Global Mall Zhonghe, 2nd Floor Event Area

The story of KEEPPLAY can be traced back to the brick brand Qman, established in 1994. In addition to developing its own original series, the brand has spent decades collaborating with major well-known properties to continuously explore new possibilities. This includes Pokémon products in 2019, the Doraemon series in 2020, new Sanrio & Crayon Shin-chan releases in 2021, and a major highlight of this event: the licensed Jay Chou products. The brand names Qman and, from 2019, KEEPPLEY, were also officially consolidated last year into the name we know today, KEEPPLAY.

▼ This 30th-anniversary event clearly showcases one of KEEPPLAY's greatest strengths in its visual design: its expertise in collaborating with numerous popular IPs to launch new products while constantly improving.

▼ In 2024, Jay Chou became the brand ambassador for KEEPPLAY, leading to the launch of two incredibly well-crafted "Chou Tongxue" (Classmate Chou) products.

▼ We were instantly stunned by the "Never-Ending Curtain Call" Scene Brick Set! Not only is the exterior beautifully constructed, but you can also turn a handle to reveal four classic scenes inside. Fans of Jay Chou will surely be moved!




▼ There is also the "Wonderful Moments" Scene Brick Set. This one features a piano-shaped exterior with a pink color scheme, and similarly, you can change the scenes by turning a handle.


Next, we move to the Pokémon-themed product area! It includes the highly popular mini scene sets, the round-headed brick figures that more closely resemble their in-show designs, and one of this event's flagship products, "Pikachu's Exploration Hot Air Balloon."


▼ The hot air balloon can be moved up and down by turning the handle at the back.






▼ Squirtle!


Next up is KEEPPLAY's super-popular Sanrio product series. Not only can you collect adorable and accurately designed character brick figures, but you can also pair them with a wide variety of scenes. The creations that result from mixing and matching these rich elements are truly captivating!

▼ This music box is absolutely dreamy and colorful in its design and color scheme. Kuromi is just too cute!




▼ The "Shining Broadway" Scene Set, commemorating Sanrio's 50th anniversary.




▼ A favorite among toy fans with a sweet spot for cute things—the Dessert Scene Sets: Cupcake & Ice Cream Cone Series!



▼ The Parade Float Series, where the front and back can connect—the more you buy, the more fun it is!

▼ And this Circus Scene Set completely captured this editor's attention. Not only are the color scheme and design presentation outstanding, but it also includes small mechanisms to enhance the play experience.








Next is the Crayon Shin-chan themed product area. Using the cat-shaped Futaba Kindergarten Bus as a display space is just unfairly cute! Absolutely adorable.




▼ The yello... wait, no, the Principal is inside!



▼ The highly detailed house buildings are also a huge hit!






▼ Turning around, we also see a display of Doraemon's "Nobita's House," specially disassembled into multiple parts so that visitors can get a good look inside.


▼ It has the closet where Doraemon sleeps! That feature alone makes it incredibly tempting to buy.

▼ In the middle of the venue is the brick-building experience area. It's not just for kids; adults will be drawn in too!


At the 【Keepplay's Wonderful Brick Journey】 event, not only is there a comprehensive lineup of products for sale, but the prices are also the absolute best deals you can find! These offers are exclusively available at the Global Mall Zhonghe event.







▼ With any purchase at the event (no minimum spending), you can add on a Sanrio Restaurant Series brick blind box for the super-low price of NT$199.



▼ The event-exclusive stamp rally: Find the Letters GO! Just collect all the letters to spell KEEPPLAY and like the KEEPPLAY Facebook fan page to receive a free "Buildable Brick Bracelet."

Here's a look at the gifts available at the 【Keepplay's Wonderful Brick Journey】 event: the Buildable Brick Bracelet (left), an Acrylic Bracelet for purchases over NT$1,500 (top right), and the Jay Chou brick minifigure, which you can get with any purchase by showing a Jay Chou concert ticket stub, proof of purchase, or a photo from the concert!
Fans who couldn't make it to the Jay Chou concert, don't be sad! Just come to the "Keepplay's Wonderful Brick Journey" event, make any purchase, and check-in and tag #KeepplayPopUpStoreAtGlobalMallZhonghe to receive the Jay Chou brick minifigure as well~


And that's all for our report on 【Keepplay's Wonderful Brick Journey】! The extensive display of brick products and the fantastic deals are definitely worth a trip to Global Mall Zhonghe for all you toy fans! Don't forget to bring the adorable Jay Chou brick minifigure home.
【KEEPPLAY's Wonderful Brick Journey】
Event Dates: November 14, 2024 – November 24, 2024
Event Location: Global Mall Zhonghe, 2nd Floor Event Area
【Keepplay's Wonderful Brick Journey】Giveaway Winner List
- Mei Li
- Lin ○-Hung
- Chang ○-Soo
- Kuo ○
- Chang ○-Yueh
- Vita Lin
Congratulations to the winners! Thank you to all Toy People for your enthusiastic support. Prizes will be sent out within 1-2 weeks. Please keep an eye out for your packages. If a package is returned due to failure to receive, it will not be re-sent!
【Keepplay's Wonderful Brick Journey】Giveaway!
To give back to our loyal Toy People readers, Re-Ment Toy has specially prepared a variety of fantastic Keepplay gifts for everyone! From now until November 22, as long as you like & share this report on your Facebook and fill out the form, you'll have a chance to win a deluxe Keepplay box set! Seize this opportunity, Toy People~
Prizes:
Sanrio Cinnamoroll's Sky Dream Music Box / One Winner
Sanrio 50th Anniversary Shining Broadway / One Winner

Jay Chou "Wonderful Moments" Scene Brick Set / One Winner

Jay Chou "Never-Ending Curtain Call" Scene Brick Set / One Winner

Pokémon Pikachu's Exploration Hot Air Balloon / One Winner

Crayon Shin-chan Butt-Baring Alien Large Collector's Edition / One Winner

Event Period: November 15, 2024 – November 29, 2024, 18:00
Giveaway Form: https://forms.gle/yJULzPGUTUWPe2VBA
How to Participate:
1. 'Like' this post.
2. Share this post: Leave a comment about your thoughts on the "Keepplay's Wonderful Brick Journey."
3. Fill out the 'Form'. Complete the steps above to enter the drawing. (Remember to fill out the form!)
『Keepplay奇妙積木之旅』at 中和環球開展啦~
周同學收音機、三麗鷗系列、大雄的家...等,超多精彩的組合全部展出!!!還有超豪華的贈獎活動! 各位玩具人按讚、轉貼就有機會中獎喔~
※Event Deadline: November 22nd at 18:00 PM. The list of winners will be announced in this report approximately one week after the deadline.
※The contact information collected for this event will only be used for the purpose of this Toy-People.com giveaway. Please participate with peace of mind.