GU Teams Up with Hideo Kojima's "Death Stranding 2: On the Beach" for a Fresh Fashion Collab, Dropping This June!

GU, the budget-friendly fashion brand under Fast Retailing Co., Ltd. (the same parent company as UNIQLO), is no stranger to epic anime and game collabs. This year alone, they've already dropped collections with Pokémon and Chiikawa.

And yesterday (May 30), they announced their latest partnership: a full-blown apparel line inspired by Death Stranding 2: On the Beach, the highly anticipated sequel from legendary game creator Hideo Kojima. Mark your calendars, because this collection hits stores in Japan on June 13, 2025!

Hideo Kojima's Kojima Productions first dropped "Death Stranding" in 2019, instantly sparking buzz with its massive world and unique gameplay. Now, six years later, the sequel, Death Stranding 2: On the Beach, is finally landing on June 26, 2025. This GU collab is perfectly timed, giving fans an affordable way to snag some exclusive gear right alongside the game's release!

The lineup includes everything from short-sleeve T-shirts and shirts to shorts, loungewear sets, boxer briefs, and socks – basically, all the essentials for easy everyday wear. If you're a fan of Hideo Kojima's "Death Stranding 2: On the Beach," you absolutely don't want to miss out on this epic collaboration!

▼ Short-Sleeve T-Shirt Series | Price: 1,290 JPY