Surveys

Over 80% of Japanese Game Developers Use Generative AI, Survey Reveals Industry's Top Expectation: 'Improved Work Efficiency'

2026-09-18 17:01:39

The Computer Entertainment Supplier's Association (CESA) released its annual report, "CESA Game Industry Report 2026 Preview Edition," on September 17, analyzing the current state and market trends of ...

Japan's "Nui-katsu" Craze: From Gen Z to Adults, Doll Market Sees Double-Digit Growth!

2026-06-15 16:40:33

It's everywhere you look: people carrying their beloved plushies on bags, treating them like a significant other or their ultimate "main squeeze." This phenomenon, known as "Nui-katsu" (short for "nui ...

Japanese Survey Reveals 90% "Hate" Random Merchandise, Yet Still Buy Gacha & Blind Boxes

2026-04-17 03:54:37

Gacha, blind boxes, Ichiban Kuji—these "random merchandise" sales methods, where you don't know what you're getting until you buy, are absolutely everywhere in "oshi-katsu" (fandom activities) cultur ...

Is the Anime Industry Headed for a 'Mobile Game Bubble' Crash? Rising Costs Lurk Behind Improved Labor Conditions

2025-12-25 23:21:35

Japan's anime industry has been absolutely booming in recent years, flexing its soft power muscles globally. Thanks to a boost during the pandemic, the international market is looking more lucrative t ...

Japanese Fans Rank the Top 10 Anime Characters They'd Most Want to See Working at a Maid Cafe

2025-12-04 01:52:36

The "maid" is an iconic figure in anime and manga culture, a beloved trope that has evolved into its own unique "moe" archetype. Recently, Japanese marketing firm NEXER teamed up with the Akihabara ma ...

"Is Just Being Cute Enough?" Nearly 70% of Japanese High Schoolers Say No: "Cute but Empty Inside? Absolutely Not!"

2025-11-26 01:11:45

"Is just being cute enough?" (かわいいだけじゃだめですか?) was originally the title of a song by Japanese idol group CUTIE STREET, but it quickly morphed into a popular catchphrase. But seriously, do ...

Japan's Anime Industry: 'Busier, Poorer' Paradox as Bankruptcies Surge for Third Straight Year

2025-11-06 15:37:01

In recent years, Japan's anime industry has continued to flourish, expanding both domestically and internationally and showcasing its significant soft power. The international market, in particular, h ...

Trading Card Game & Collectible Card Market Explodes: Female Players, Tourists, and "Oshi-Katsu" Collecting Fun Are the New Power-Ups!

2025-10-23 15:49:01

The market for "trading card games / collectible cards" (TCG/トレカ), featuring anime characters or athletes for collecting, trading, or battling, is currently experiencing explosive growth. According ...

"Public Servant" Tops Dream Jobs for Japanese Teens? "Living Off Your Hobbies" Is Out, Say Critics, as YouTubers Fall from Grace

2025-08-22 15:23:15

Sony Life Insurance recently dropped its "Future Aspirations Survey," polling 1,000 junior and senior high school students across Japan. So, what's really on the minds of these young dreamers? Turns o ...

Japan's Anime Industry: Record Market Growth in 2024, Yet 60% of Main Production Studios Are Losing Money

2025-08-15 14:27:38

In recent years, the Japanese animation industry has continued its robust growth, expanding both domestically and internationally and showcasing its significant soft power. The international market, i ...

Japanese Fans Rank the Top 10 Anime Houses They'd Love to Live In

2025-07-27 03:26:17

Ever watch an anime and find yourself thinking, "Man, I wish I could live in that house"? From childhood, many of us have looked at the homes in our favorite shows and dreamed of moving in. That feeli ...

Plot Twist! Japanese Bookstore Closures Plummet – Is a 'Beyond Books' Strategy the Secret Chapter to Success?

2025-06-04 19:14:07

It's a global story: traditional bookstores facing an uphill battle, and Japan is no exception. With e-books on the rise and readers ditching physical pages, the classic bookstore has struggled to kee ...

Japan: Elementary Schoolers Drop Over ¥100,000 on Online Games Annually, Junior High Students Nearly ¥200,000 as Spending Skyrockets!

2025-03-06 19:24:17

While online and network games might seem less dominant with the rise of mobile gaming, it turns out this space is increasingly attracting a younger demographic in Japan. Japan's NGO, the National Con ...

Japanese Talent Agency Bankruptcies and Closures Hit Record High Amidst Shrinking Production Budgets

2025-03-01 00:18:53

Following the impact of the pandemic in recent years, the operating environment for Japanese talent agencies has become increasingly challenging. Not only are artist fees lower than before, but more c ...

Japan's Anime Industry is Booming, But Its Creators Are Going Broke

2025-02-14 14:55:46

In recent years, the Japanese anime industry has been on an absolute tear, expanding its global footprint and flexing its soft power. Fueled by a pandemic-era surge in demand, the international market ...

VTubers Overtake YouTubers as Dream Job for Japanese Kids, New Survey Reveals

2025-01-29 17:56:55

The VTuber phenomenon has been absolutely exploding in recent years! What started as a massive trend in Japan has now gone global, with virtual entertainers gaining serious traction in China, the U.S. ...