Bandai's LIFESTYLE division, known for its character-themed merchandise, has teamed up with the globally beloved Sanrio characters to drop some seriously adorable and chill "Chilled Comfort Plushies" (known in Japan as ここちぬい~ほっぺもちもち~). This super cool lineup features Hello Kitty, Cinnamoroll, and Kuromi. Each plushie will retail for 2,200 JPY and will be exclusively available at Don Quijote stores across Japan starting July 4, 2025.

So, what exactly are these "Kokochi Nui" Chilled Comfort Plushies? Here's the genius part: each plushie comes with a built-in "little tummy pocket" designed to hold a cool pack! Just pop a frozen cool pack inside, and you'll get that wonderfully refreshing, comforting touch even on the hottest summer days. (This innovative design is currently patent-pending in Japan!)

This collaboration brings us Hello Kitty, Cinnamoroll, and Kuromi, each striking an adorable pose with their hands pressed against their faces, soaking in that cool sensation. Their blissful, smiling expressions are just too cute to handle! Plus, they're made from a super soft, washable, and stretchy fabric that feels incredibly squishy.
And there's more! Each plushie comes with a plastic carabiner clip, so you can hook them onto your bag and take that refreshing coolness with you wherever you go! Even after the cool pack melts, that little tummy pocket retains its squishy, bouncy feel—just like petting a round, soft belly. Talk about stress relief!
▼ Hello Kitty Version




▼ Cinnamoroll Version




▼ Kuromi Version




via: PR TIMES