When you think ketchup, one name probably springs to mind: Heinz. With over 150 years of history, they were the first brand to commercialize ketchup and remain the world's top-selling ketchup brand today.
Recently, Heinz Japan announced a fresh collaboration with Nintendo's beloved game, Kirby! Following last year's successful first team-up, they're back with brand-new limited-edition packaging for their "upside-down squeeze ketchup." Get ready to grab yours starting June 2025, exclusively in Japan!
The reason for this epic crossover? In the Kirby games, the "Maxim Tomato" is a legendary item that fully restores a character's health. This shared 'tomato power-up' theme was the perfect catalyst for the Heinz x Kirby partnership!
Last year's first collaboration was a huge hit, featuring convenient single-serve packets. This time, they're leveling up with a family-sized bottle series! Heinz's "upside-down squeeze ketchup" now sports three adorable new Kirby designs. Beyond Kirby himself, fan-favorite Waddle Dee also makes an appearance, holding tomatoes and burgers in super cute poses, all nestled above the Heinz logo. Seriously, these are so charming you'll want to collect 'em all!
▼ Kirby x Heinz "Upside-Down Squeeze Ketchup" Collaboration
These limited-edition collaboration ketchup bottles officially launch mid-June. If you're looking to snag these collectibles, you'll want to keep an eye out for ways to get your hands on them!
via： PR TIMES