Japanese watchmaking giant SEIKO is no stranger to epic collaborations, having previously teamed up with numerous anime, manga, and game IPs to drop fan-favorite timepieces.
Now, they're back with another must-have: a special edition watch celebrating the 80th anniversary of the beloved "Moomin" novels! This charming timepiece, themed "Moomin and Friends," is priced at 49,280 JPY and is set to launch in late November 2025. You can pre-order yours now at the I・E・I Original Store.

The watch face boasts a warm, creamy hue, featuring not just Moomin, Snufkin, and Little My, but also Sniff, Hemulen, and Too-Ticky! Watching them stroll leisurely through a flower field is pure bliss.
And get this: the second hand secretly hides the Groke, those electric creatures from the Moomin world! Flip it over, and you'll find Moominpappa and Moominmamma engraved on the case back. With ten characters all together, it's a mood booster every time you check the time!

The strap is crafted from smooth, mocha-beige cowhide, perfectly complementing the festive golden case. This versatile piece is a total chameleon, effortlessly suiting any season or occasion, making it a stylish pick for anyone.



Each watch comes with a special wooden display box, reminiscent of a charming Nordic trinket box. It's so atmospheric, you'll want to show it off even when you're not wearing the watch! The clear window on the box features golden Moomin and Sniff illustrations, adding a touch of premium flair.


MOOMIN x SEIKO Moomin and Friends Official Watch
Price: 49,280 JPY
Estimated Release Date: Late November 2025

via: I・E・I 原創商店官網