The track "Ai♡ScReam!" from the Love Live! School Idol Project special unit "AiScReam" has been absolutely blowing up on social media, dominating TikTok and Instagram. It's even hit #1 on Spotify's trending charts in China, Korea, Japan, Malaysia, and more! Even K-pop powerhouses like NMIXX and IVE have dropped dance covers, cementing its status as an absolute smash hit.
And with the track's meteoric rise, the official live-action music video featuring the three members dropped today (September 1st), instantly setting the internet ablaze!
We bet countless netizens have been utterly brainwashed by the catchy line "Hai, nani ga suki?" It's arguably the most viral Love Live! series song of the year!
This time, AiScReam members Ruby Kurosawa (Ai Furihata), Ayumu Uehara (Aguri Onishi), and Shiki Wakana (Wakana Okuma) filmed the MV in a cool American diner-style setting and rooms designed to represent each member's "signature flavor." Not only does it feature the viral, iconic moves, but you also get to see the trio's perfectly synchronized and super energetic dance performance, plus plenty of heartwarming, smiling interactions that fans are calling "healing"!
▼ "Ai♡ScReam!" MV
After the MV dropped, fans were absolutely buzzing with emotion. It's super rare for the Love Live! series to get a standalone live-action music video like this. Honestly, if it hadn't blown up globally on social media, this MV might never have seen the light of day!
What's more, AiScReam has announced a special themed concert, "AiScReam presents TOPPING LIVE: Come See Us Before We Melt ♥♥♥," happening on September 6th and 7th at the Pacifico Yokohama. This epic show will be exclusively livestreamed via U-NEXT, with simultaneous broadcasts available in Japan and overseas.
Of course, this track's unexpected breakout success has brought Love Live! into the mainstream spotlight, which might leave some dedicated fans feeling a little… conflicted, huh? ?