Reebok, the renowned sportswear brand, has been winning over sneakerheads in recent years with its blend of retro aesthetics and modern athletic trends, often sparking buzz with collaborations featuring popular anime IPs.
Now, the iconic Reebok "INSTAPUMP FURY," which ignited the "high-tech sneaker craze" of the 90s, is celebrating its 30th anniversary! To mark this major milestone, Reebok has teamed up with PlayStation – another legend born in 1994 – to drop an exclusive collaborative sneaker! These limited-edition kicks will be sold exclusively at BEAMS in Japan, available only from October 24 to 26, 2025.
The PlayStation special edition "INSTAPUMP FURY 94" is absolutely loaded with incredible details:
The Pump valve proudly features a "Press Play" design, a clear nod to PlayStation's classic symbols. The tongue incorporates elements reminiscent of a memory card, while the upper is embossed with the PlayStation Logo. Plus, it comes in a special co-branded shoebox, making it a must-have for collectors. The entire design perfectly captures that 90s "gaming x street style" vibe, bringing it right to your feet. This is truly a dream collectible for fans, priced at 47,000 JPY.
But wait, there's more! A deluxe set, the "PlayStation | Reebok 30th Anniversary Collection Stacking Box," will also be released. This premium package includes three pairs of shoes (one of which is the Pump Fury), along with a limited-edition numbered collector's box, all for 108,900 JPY (tax included).
These exclusive drops will only be available at two locations: BEAMS JAPAN Shinjuku store and the official BEAMS online store. Mark your calendars, as the sale is strictly limited to October 24-26, 2025. To purchase, you'll need to be a BEAMS CLUB member, and there's a strict limit of one pair per item per person. So, if you're looking to snag these, you'll need to act fast and know your channels!
via： BEAMS 官網