Nintendo is pulling out all the stops for the upcoming release of Pokémon LEGENDS Z-A, reigniting its celebrity marketing blitz! The gaming giant has tapped 23-year-old Gaten Matarazzo, best known as Dustin Henderson from Netflix's smash-hit fantasy series "Stranger Things," to star in the game's new promotional campaign, sending fans into a frenzy. 
The ad, themed "Explore a New Urban Legend," sees Matarazzo guide viewers into the world of Pokémon LEGENDS Z-A. This highly anticipated title is the next chapter following Pokémon LEGENDS Arceus, taking players back to the Kalos region from Pokémon X/Y to delve into the urban redevelopment of Lumiose City.
The timing of Pokémon LEGENDS Z-A's release perfectly aligns with the buzz surrounding the final season of Netflix's "Stranger Things." This synergy was a key factor in Nintendo and The Pokémon Company's decision to partner with Matarazzo. Officials believe his youthful image and genuine passion for gaming will effectively captivate both younger audiences and nostalgic players alike.
It's no secret that Gaten Matarazzo is a lifelong Nintendo enthusiast and a dedicated Pokémon veteran, having frequently discussed his favorite original characters and extensive cartridge collection in past interviews.
Nintendo has been on a roll with celebrity collaborations to promote its games recently, including British football icon David Beckham's involvement in Switch Fitness promotions and Jack Black's unforgettable voice work for "The Super Mario Bros. Movie." This latest partnership with Gaten Matarazzo is widely seen as the opening salvo in Nintendo's global marketing campaign for Pokémon LEGENDS Z-A.
With the ad now live, fan communities are buzzing with excitement, driving the hype for this new title even higher ahead of its official launch.
Pokémon LEGENDS Z-A is set to launch on October 16, 2025, for Nintendo Switch and Switch 2.