GU Teams Up with Sanrio for Adorable Hello Kitty & Pompompurin Collection, Drops January!

GU, the affordable fashion brand under Fast Retailing Co., Ltd. (the same parent company as UNIQLO), is no stranger to epic anime and game collaborations. This year alone, they've dropped collections featuring Chiikawa and Kirby.

Now, they're teaming up with Sanrio's iconic "Hello Kitty" and this year's character poll champion, "Pompompurin," for a super cute women's and kids' apparel line! Get ready to snag these goodies starting January 1, 2026.

This new collection features Hello Kitty and Pompompurin across a range of cozy winter casual wear. The designs are seriously on point, with adorable embroidered character motifs. But the real showstopper? The marshmallow-soft hoodies, which feature the characters' heads right on the hood! If you're all about that cute aesthetic, you absolutely need to check these out.

Women's Collection

▼ Marshmallow-Touch Hoodie (Hello Kitty) Price: 2,990 JPY