The official spin-off manga of Crayon Shin-chan, "Hiroshi Nohara's Lunch Style," achieved meme status among fans and was adapted into a TV anime this October. Thanks to the production team's "uniquely dedicated" approach, the character dubbed "Fake Hiroshi" (Hiroshi Nohara) unexpectedly blew up online, sparking widespread discussion.
Now, the official team has partnered with the long-established "Gonda Shuzo" brewery to release two special sakes inspired by the series' world: "Kin no Hiroshi" (Golden Hiroshi) and "Gin no Hiroshi" (Silver Hiroshi). These exclusive sakes made their debut at the "2025 Saitama Food, Agriculture, Forestry & Fisheries Dream Festival," held from November 15-16 in Saitama. General sales dates are yet to be announced.
This collaborative sake line, inspired by "Hiroshi Nohara's Lunch Style," aims to offer modern Japanese office workers a delightful after-work drink that captures "that healing feeling of lunchtime." The "Kin no Hiroshi" and "Gin no Hiroshi" series each feature distinct styles, providing consumers with different options.
These new sakes are the result of a fusion of craftsmanship from "Gonda Shuzo," a century-old brewery with deep expertise located in Kumagaya, Saitama Prefecture—the same prefecture as the story's setting, Kasukabe. The goal was to create a truly refined drink that can accompany hardworking adults and be savored sip by sip.
The rich and crisp "Kin no Hiroshi," along with the refreshing and soothing "Gin no Hiroshi" (infused with lime juice), are both available in 720ml and 300ml sizes. Gift sets and sake cup sets will also be released. Whether for gifting, souvenirs, or a personal treat, these sakes are the perfect choice.
▼ Kin no Hiroshi (Set of two bottles)
Crafted in the image of the universally recognized Hiroshi Nohara, this sake aims for a rich, layered flavor. Crisp on the palate with a powerful impact, it's a truly distinctive dry sake. Its rich rice aroma, sharp dryness, and robust body define this junmai sake, boasting a subtle, masculine astringency and umami that evoke the spirit of an old-school tough guy.
It's perfect for an after-work unwind and pairs incredibly well with Japanese dishes like Hiroshi's favorites: nikujaga (meat and potato stew) or sashimi.
▼ Gin no Hiroshi (Set of two bottles)
Inspired by the modern office worker, this sake takes a different, refreshing approach compared to "Kin no Hiroshi." It uses sake as a base with lime juice, creating a refreshing flavor reminiscent of the "Samurai Rock" cocktail. With a crisp finish and cool refreshment, it's great on its own or mixed with sparkling water. This refreshing liqueur helps melt away the day's fatigue, soothing both body and mind.
It's smooth and easy to drink, making it beginner-friendly for sake newcomers, and an unbeatable match with Hiroshi's beloved fried chicken.
Additionally, the sake will be sold alongside original merchandise. Details on general sales and online channels will be progressively announced on the official website, so those interested should definitely keep an eye out!
via： creativeplus PR TIMES