Beyond its ever-popular Happy Meals, McDonald's Japan has been consistently flexing its creative muscles on social media, often roping in famous voice actors for bizarre ad campaigns that quickly go viral.
To hype up its new Dragon Quest DQ Burger & collaboration drinks, which launched on January 7, they've gone all out! This time, they've enlisted the legendary voice actors Masako Nozawa, Yuko Miyamura, and Natsuki Hanae for an "Ionazun (イオナズン) Interview" themed ad, complete with old-school ASCII art animation that has netizens absolutely cracking up.
The ad's central theme revolves around "Ionazun," widely recognized as the most powerful explosion spell in the Dragon Quest series. Any DQ fan worth their salt will definitely be familiar with this iconic incantation. 
The hilarious plot features a character voiced by Masako Nozawa undergoing an interview, with Yuko Miyamura and Natsuki Hanae playing the interviewers. Paired with the retro, 5ch-esque ASCII animation, the nonsensical content has left viewers in stitches, especially given that these three popular voice actors are delivering such an absurd script.
Many netizens have jokingly asked what McDonald's was "on" to create such a ridiculous ad for a Dragon Quest collaboration, especially with such high-profile voice talent.
It's safe to say that McDonald's Japan's social media game just keeps getting wilder! From VTuber collaborations to various other partnerships, they're constantly cooking up these bizarre mashups. Their well of unexpected, brilliant ideas seems bottomless, proving that Japanese McDonald's creativity truly knows no bounds!