Black Thunder chocolate, a popular series from Japan's Yuraku Confectionery, once sparked a massive buying frenzy years ago. The various Black Thunder chocolate products are still widely sold and remain a beloved snack for many.
But in a truly bizarre twist, fishing tackle brand DUO has teamed up with Black Thunder to launch the "Black Thunder Lure"! Who would've thought a chocolate bar could transform into a fishing lure?! The announcement has already set Japanese social media abuzz, and these limited-edition lures hit fishing tackle stores nationwide on April 9th.
The "Black Thunder Lure" boasts some truly unique features:
Its design is a direct replica of the Black Thunder bar itself, featuring a "flat body" that mimics the chocolate's packaging. But here's the kicker: the jagged edges of the chocolate wrapper are ingeniously integrated as the lure's lip! It's not just a novelty; its underwater action (swimming posture) is fully functional, making it a legitimate fishing tool.
Turns out, this gem made an early debut at the "Fishing Show 2026 in Yokohama" back in January, where 100 units were sold daily and instantly snatched up. It went viral then for being "ridiculously silly but actually usable." Now, with an official wider release, these limited-edition lures have been available at fishing tackle stores nationwide since April 9th.
Seriously, Japanese creativity is on another level! Turning a chocolate bar into a fishing lure that's "hilariously absurd yet genuinely professional" is pure genius. It's not just for anglers; even non-fishers will want to snag one for their collection.
▼ Official introduction video
via： backdoor project PR TIMES