DRESS x Hatsune Miku Drop a Full Line of Battle-Ready Fishing Gear

Japanese fishing gear brand DRESS previously saw massive success with their "Evangelion" "Fish Capture Project" collaboration, proving that even fishing tackle can reel in big wins when teamed up with ACG brands.

Now, they've announced a fresh collab with virtual diva Hatsune Miku! Get ready for a full lineup of 12 battle-ready items, from glow-in-the-dark reels and rods perfect for night fishing, to a complete set of pro-grade gear. Pre-orders are live on Amazon, Rakuten, and other platforms, with official sales kicking off in June 2026.

This collaboration is officially supervised by Crypton Future Media, and the main draw? This isn't just for show; it's "actually usable for fishing" with hardcore specs. We're talking pro-level tackle ready for action, perfect for light fishing or even family outings.

The main visual for this collab was freshly drawn by popular illustrator Scotty (@Sco_ttie), who boasts over 950,000 followers on X. With a delicate yet dynamic art style, Scotty perfectly captures the fresh "Hatsune Miku × Fishing" worldview.

The design standard for these products was crystal clear: "Would even hardcore Hatsune Miku fans who *actually fish* buy these?" Every single item was meticulously crafted, with specs tuned for real-world environments like embankments and managed fishing spots, balancing both killer looks and top-tier performance.

▼ Hatsune Miku Glow-in-the-Dark Fishing Reel Price: 5,500 JPY

It lights up when you reel, making you the star of any night fishing trip.

▼ Hatsune Miku Glow-in-the-Dark Fishing Rod Price: 5,500 JPY

▼ Hatsune Miku Metal Vibe Lure (8 types, including a secret edition) Price: 1,518 JPY / piece; 30,360 JPY / box of 20

Eight designs are randomly distributed, with the Hatsune Miku illustration being the secret edition.

▼ Hatsune Miku Metal Jig (R Sardine Collaboration) Price: 3,080 JPY

Comes as a two-piece set (30g + 40g).

▼ Hatsune Miku Hatsune Q Egi (AORI-Q® Collaboration) Price: 3,080 JPY

A two-piece set with two different designs, featuring glow-in-the-dark functionality for easier night fishing.

▼ Hatsune Miku Waterproof Backpack Price: 13,200 JPY

With a 25L capacity, it's made from the brand's unique waterproof canvas, effectively shielding your gear from sudden rain and splashes. It also features reflective strips for safety during night use. The interior boasts organized storage, making it perfect for fishing trips, camping, or daily life.

▼ Hatsune Miku Aluminum Pliers (8-inch) Price: 5,280 JPY

The brand's proud pliers model: lightweight, highly durable, and comes with a protective sheath to prevent accidental injury during use.

▼ Hatsune Miku PE Fishing Line (with sticker) Price: 2,530 JPY

Its eye-catching color makes bite detection easier, and its extreme toughness ensures all essential fishing functionalities are perfectly met. Plus, it comes with a collaboration visual Hatsune Miku sticker – stick it wherever you please!