The third season of the "Culling Game Arc" of the Jujutsu Kaisen anime premiered this January, and thanks to MAPPA's stellar production, it's still generating massive buzz even though the manga has already concluded. Among the characters introduced early on, Naoya Zenin, already a fan favorite from the manga, became an instant hot topic with his animated debut and voice actor Koji Yusa's performance.
Recently, Japanese kimono brand MISAMARU posted a "scholar-style" outfit example on X, showcasing their apparel. However, the look is an uncanny match for Naoya Zenin's signature style, instantly grabbing tons of attention and flooding the comments with Naoya memes.
This is the kimono outfit MISAMARU posted, described as a "boyish scholar style." The shirt + half-kimono, paired with a hakama skirt, creates a super cool and stylish East-meets-West fusion!
These are all MISAMARU's own designs, available for both men and women.
But the internet quickly blew up, with countless netizens pointing out that this outfit is a dead ringer for Naoya Zenin. Fans joked that you could just slap his head on it, and it would be a perfect fit – it's hard to believe the brand didn't have him in mind when styling this look!
Netizens even responded with Naoya's iconic lines, like "The one who wears that outfit is me," and "Is this the outfit for getting stabbed by a woman three paces behind you?"
Other comments included, "I wonder what expression the model wearing this had," "The person wearing this will definitely look terrible in the end lol," and "You'd probably run super fast in this," all playing on Naoya's infamous traits.
And of course, there were plenty of manga panels shared in response!
A side-by-side comparison reveals it's absolutely the Naoya Zenin starter pack!
While it's unclear if MISAMARU was intentionally memeing, attracting Jujutsu Kaisen fans just with an outfit shows their social media game is strong!