McDonald's Japan previously kicked off its "Pokémon Summer McDonald's" special summer campaign, with the first wave featuring the McDonald's 2026 Summer Surprise Lucky Bag, which included original Pokémon merchandise and garnered significant buzz.
Today (7/16), the official announcement dropped: McDonald's Japan is launching "Pokémon 30th Anniversary Burgers"! These new menu items blend classic elements from the original starter Pokémon and Pikachu, all wrapped in special Pokémon-themed limited-edition packaging. Get ready to catch 'em all starting July 22!
To celebrate McDonald's Japan's 55th anniversary and Pokémon's 30th anniversary, the two giants have teamed up for this summer's "Pokémon Summer McDonald's" campaign. The highly anticipated "Pokémon 30th Anniversary Burgers" will be available for a limited time only.
This collaboration introduces three new burgers, each crafted with specialty buns and featuring unique Pokémon 30th Anniversary limited-edition packaging. The packaging showcases starter Pokémon from across generations, including Bulbasaur, Charmander, Squirtle, and more, making them a must-have for fans!
Thick-Cut Beef Burger with Tartar & Demi-Glace Sauce
Juicy Chicken Thigh Burger with Spicy Garlic Sauce
Roasted Sesame Tartar Shrimp Burger
But wait, there's more! The breakfast-exclusive "Sausage McMuffin with Tartar & Demi-Glace Sauce" will come in limited-edition packaging featuring various adorable Pikachu expressions. Plus, the night-exclusive "Double Thick-Cut Beef Burger with Tartar & Demi-Glace Sauce" is also making its debut, alongside the limited-time "Shaka Shaka Potato (Seaweed Salt Flavor)."
Whether it's breakfast, lunch, or dinner, you can soak in the full "Pokémon Summer McDonald's" vibe!
Sausage McMuffin with Tartar & Demi-Glace Sauce
Double Thick-Cut Beef Burger with Tartar & Demi-Glace Sauce
Shaka Shaka Potato limited-edition packaging
To celebrate the launch of the "Pokémon 30th Anniversary Burgers," a brand-new TV commercial will start airing on July 21. Additionally, starting July 22, McDonald's locations across Japan will display B5-sized Pokémon limited-edition posters.
There are 28 different poster designs, featuring a wide variety of Pokémon. Fans should definitely hit up different stores during the campaign period to hunt down their favorite nostalgic Pokémon!
The "Pokémon 30th Anniversary Burgers" are slated for a limited-time release starting July 22, 2026. For more details on the "Pokémon Summer McDonald's" campaign, check out the official campaign website.
via： マクドナルド公式サイト