Following its release, Marvel Studios' "Spider-Man: Brand New Day" is not only earning rave reviews from fans worldwide but is also continuing to shatter box office records. According to Variety, the film officially opened in North America on July 31, 2026, and pulled in a staggering $168 million on its first day. This performance surpasses the $157 million record set by "Avengers: Endgame" in 2019, making it the new champion for the biggest single-day opening in domestic box office history by an $11 million margin.
In fact, "Spider-Man: Brand New Day" showed incredible momentum even before its official release, earning $72 million from previews—also breaking the $60 million record held by "Endgame." Sony is currently projecting the film's domestic opening weekend could reach $325 million, with some market analysts forecasting an even higher debut of $358 million.
Should the higher-end projection prove accurate, "Spider-Man: Brand New Day" would once again surpass the $357 million domestic opening weekend of "Avengers: Endgame," cementing its place as the biggest film debut in history. With the weekend still underway and global box office numbers being tallied, the film is widely expected to secure the highest-grossing opening of 2026 and challenge for the all-time title.
The global box office has already seen "The Super Mario Galaxy Movie," "Michael," and "Toy Story 5" cross the billion-dollar mark this year, while "The Odyssey" also exceeded expectations with a $264 million worldwide opening.
However, given the current trajectory of "Spider-Man: Brand New Day," crossing the $1 billion global threshold and becoming the year's highest-grossing film seems to be only a matter of time.
via： Variety