Following the release of a new Spider-Man film, Sony and Insomniac Games' "Marvel's Spider-Man 2" has experienced a significant resurgence. According to data from Alinea Analytics, the title sold an additional 316,000 units in less than two weeks after the film's debut, generating $11 million in revenue across PlayStation 5 and Steam.
"Marvel's Spider-Man 2" reached 1 million daily active users last weekend for the first time since its launch week, marking approximately 2.6 times the daily engagement observed before the film's release. The game recently received an update coinciding with the movie, introducing two new Spider-Man suits, including a design inspired by Tom Holland's appearance in the latest Spider-Man film. The game now features a total of 92 available suits.
Rhys Elliott of Alinea Analytics stated that "Marvel's Spider-Man 2" has accumulated 18.2 million units sold, with 92% of those sales coming from PS5. Over three years, the game has generated approximately $1.2 billion in sales revenue. He described it as "one of the clearest cross-media halo effects we've ever measured." However, Elliott also acknowledged the unpredictable development cycles of films and games, noting that synchronizing two major projects remains a logistical nightmare.
Sony and Insomniac are set to launch "Marvel's Wolverine" in September, though no simultaneous film release is currently planned.
via： IGN