He's just a 35-year-old salaryman who seriously stresses about lunch every day, but somehow, as an action figure, he exudes an aura of "about to enter a boss battle." Good Smile Company planner Kahotan posted an unpainted prototype of the "figma Hiroshi Nohara" on X on August 21st, and the post quickly racked up over a million views. Netizens' first concern wasn't what lunch he should be paired with, but rather: why does this pose look more and more like he's ready to throw down?
This "figma Hiroshi Nohara" is produced by MAX FACTORY and features the character from the official "Crayon Shin-chan" spin-off, "Hiroshi Nohara's Lunch Style." It was publicly displayed at the Good Smile Fest 2026 venue in Osaka. The currently released prototype shows Hiroshi in a shirt and tie, sporting a subtly composed smile, with the standard articulated joints common to the figma series. However, the product is still under supervision, and the release date, price, interchangeable expressions, and accessory details have not yet been announced.
Netizens familiar with Japanese internet memes will instantly recognize that this isn't the dad they know from the main "Crayon Shin-chan" series, but rather the "Hiroshi Nohara's Lunch Style" version of Hiroshi. Due to the distinct art style difference between the spin-off manga and the original, this Hiroshi has often been jokingly referred to by Japanese netizens as "an ordinary guy who thinks he's Hiroshi Nohara." Now, that indescribable sense of uncanny valley has been perfectly brought to life in three dimensions.
After seeing the prototype photos, one netizen (アストレイ好き@daxichunhu81275) immediately quipped: "That stance isn't for someone about to eat; he's totally a strong enemy from a battle manga." Indeed, Hiroshi just stands on display with a subtle smile, hands naturally at his sides, yet he radiates an inexplicable pressure, as if he's about to ask the protagonist, "Are you ready?"
Another netizen (札幌のトラペゾヘドロン@trapezohedoron) posted images of ties, briefcases, cell phones, and various exaggerated accessories from other figma figures, asking: "Can we use optional parts from other models?"
And yet another netizen (五目御飯@studio_TSKK) quoted a line from the anime, saying: "You on the other side of the screen, you're going to buy it, right?" It's as if Hiroshi himself is already pressuring fans, even before pre-orders have opened.
While official details on what accessories will be included with "figma Hiroshi Nohara" are still under wraps, given its "Hiroshi Nohara's Lunch Style" origin, netizens are naturally hoping for various meal items, a briefcase, and meme-worthy expressions to be included. Whether the final product will be a regular salaryman earnestly enjoying his lunch, or transform into a battle manga's final boss in players' hands, will depend on what MAX FACTORY serves up next.
via： カホタン＠グッスマのすみっこ