GU x Pokémon Collaboration Autumn/Winter Apparel Collection Drops in October, Themed "Living with Pokémon in the Forest!"

GU, the affordable apparel brand under Fast Retailing Co., Ltd. (the same parent company as UNIQLO), has a long history of teaming up with various anime and game IPs.

They've just announced a brand-new collaboration with Pokémon, which is celebrating its 30th anniversary this year! Inspired by the theme of "Trainers living with Pokémon in the forest," this collection blends natural color palettes with outdoor-style details to create a cozy, nature-infused autumn/winter casual wear line. Get ready, because it's set to launch on October 23, 2026.

GU and Pokémon are joining forces once again, with this collection centered around the concept of "Trainers living in the forest with their Pokémon." It features natural colors and design details inspired by outdoor apparel, creating a look that's both natural and effortlessly casual.

This collection boasts 19 items, including graphic tees, half-zip tops, jackets, hooded jackets, fleece tops, loungewear sets, and kids' tops, among other diverse pieces.