Pokémon Center Conjures Up "Magic Hour Illusion!" Halloween Merch Line Led by Zoroark

The official Pokémon merchandise hub, the Pokémon Center, is a massive hit with fans worldwide, and its stores in Japan are constantly buzzing with crowds.

Now, it's announced a brand-new Halloween-themed collection, "Pokémon Magic Hour Illusion!", featuring a fresh lineup of Pokémon merchandise for this year's spooky season. The collection is set to launch at Pokémon Center stores across Japan on September 12, 2026.

The main visual for "Pokémon Magic Hour Illusion!" depicts a whimsical world transformed into a candy forest under the spell of Zoroark's illusions. In this magical setting, Pokémon like Pikachu and Alcremie are having a blast at a sweet dessert party! The collection features a ton of fun items inspired by this theme, offering a playful choice for fans who love the Halloween festivities.

The lineup includes everything from a Pawmi-themed pumpkin mug and plate set to cutlery featuring Sinistea and Polteageist, and even a cake stand adorned with the main visual. Plus, there's a cool lenticular acrylic stand that changes its image depending on the viewing angle, alongside plushies of Pokémon dressed in their Halloween best. This release is packed with merchandise that screams Halloween party vibes and is sure to get you excited!

The Pokémon Center has always excelled at creating these themed collections, letting you bring the festive Halloween spirit right into your home and celebrate with your favorite Pokémon!

▼ Plush - Pokémon Magic Hour Illusion! Price:

Pikachu 3,960 JPY

Zoroark 5,500 JPY

Pawmi 3,960 JPY

Polteageist (Phony Form) 3,520 JPY