With "Grand Theft Auto VI" set to launch on November 19, 2026, Rockstar Games has teamed with renowned American auto shop West Coast Customs to bring the game's iconic Grotti Cheetah supercar into the real world. The custom-built vehicle is now on display at Selfridges' Oxford Street flagship in London and is available to collectors for a staggering £1 million.
Built from a Ferrari Testarossa, the car sports a pink-and-blue gradient paint job inspired by Vice City, along with lowered suspension, high-performance tires and a custom Italian leather interior. This one-of-a-kind Grotti Cheetah is fully drivable, making it far more than a static display piece.
According to Selfridges' website, the Grotti Cheetah cannot be purchased through the retailer's standard online store. Interested collectors must contact Selfridges Personal Shopping to discuss the sale with a representative.
Selfridges has also released a collaborative keychain inspired by the fictional Grotti auto brand. Made from yellow leather and metal, the accessory features the Grotti logo on the front and "GTA VI" and Rockstar Games branding on the back. Measuring 10.5 centimeters long, the Selfridges-exclusive keychain is priced at £12.
Complex reported that Rockstar Games commissioned six real-world vehicles in total, including the Pegassi Tempesta and Progen Emerus. The fleet previously hit the streets of Miami with license plates referencing the fictional state of Leonida and Vice City before the Cheetah was shipped to London for display.
Selfridges' "GTA VI" event runs from November 9 through November 28, 2026. In addition to showcasing the real-life supercar, the retailer is offering merchandise inspired by the game's fictional Burger Shot fast-food chain, Vice City sports teams and more, including a varsity jacket priced at £2,500. Rockstar Games has previously turned fictional vehicles from the "Grand Theft Auto" franchise into real sports cars and offered them as promotional sweepstakes prizes, but this marks a rare opportunity for a collector to buy one outright.
via： Selfridges Complex