Japanese beverage giant Suntory's ZONe ENERGY is built with gaming sessions in mind. Known for its distinctive bottle-can format, the brand regularly teams up with anime and gaming franchises for limited-edition releases.
Its latest collaboration is with the Jujutsu Kaisen anime. Alongside the new cursed energy-inspired ZONe ENERGY MAXIMUM CURSE, five staples from the ZONe ENERGY lineup are getting limited-edition Jujutsu Kaisen designs. A prize campaign will also offer exclusive merchandise featuring the collaboration artwork, including skateboard decks and long-sleeve T-shirts. The drinks go on sale December 1, 2026.
The highlight of the collaboration is easily the new ZONe ENERGY MAXIMUM CURSE. Inspired by the series' signature concept of cursed energy, the front of the can features the brand's switch icon wrapped in curse seals.
The back features main characters Yuji Itadori and Megumi Fushiguro entering the ZONE state, their bodies radiating cursed energy. Inside is a dark-colored grape-flavored drink with an intense carbonated kick, capturing the look and flavor of Jujutsu Kaisen's supernatural world.
The five limited-edition designs for ZONe ENERGY's core lineup spotlight characters from Jujutsu Kaisen Season 3, The Culling Game Part 1: Yuta Okkotsu, Maki Zen'in, Choso, Hiromi Higuruma, and Kinji Hakari. Each character is depicted entering the ZONE state.
Inspired by the anime's opening sequence, the cans blend traditional Japanese motifs with vivid colors for a distinctive collaboration look. Each of the five designs corresponds to a different flavor: HYPER ZONe ENERGY, HYPER ZONe ENERGY ZERO, HYPER ZONe ENERGY BLACK PUNCH, HYPER ZONe ENERGY WHITE SODA, and ZONe POWER MORNING ENERGY.
To celebrate the collaboration, the brand is also holding a prize drawing featuring exclusive merchandise, including original skateboard decks and long-sleeve T-shirts.
Campaign Overview
- Campaign period: December 1, 2026, at 10:00 a.m. to January 29, 2027, at 11:59 p.m.
- How to enter: Add the official Z-TANSAN MEMBERS account on LINE and complete your membership registration. Purchase an eligible ZONe ENERGY product, scan the QR code on the side of the can to collect points, and use those points to enter the drawing. Results will be available immediately.
Each account may win each prize only once, for a maximum of seven prizes in total.
Prizes and Number of Winners
- Enter with four ZONe points: Skateboard decks in two designs, with 20 winners per design and 40 winners in total.
- Enter with two ZONe points: Long-sleeve T-shirts in five designs, with 20 winners per design and 100 winners in total.
