SuperGroupies, the Japanese fashion brand renowned for its collaborations with anime and games, has previously teamed up with "Date A Live," "Girls Band Cry," and "Hatsune Miku" on popular merchandise, all to great acclaim.
They've just announced a new collaboration with the ever-popular anime series Sword Art Online, featuring watches themed after three fan-favorite heroines, along with a long coat. Pre-orders are now open on their official website.

This isn't their first rodeo with SAO! They previously dropped apparel and accessories themed around Kirito (Kazuto Kirigaya), which flew off the shelves. Guess the "Black Swordsman" charm is undeniable, huh?

This latest collaboration includes watches inspired by Asuna, Sinon, and Yuuki, plus a long coat designed after the "Blood Oath Knights." Each item is packed with character-specific design elements for fans to choose from.
▼ Asuna Collaboration Watch Price: 27,500 JPY
The dial features the iconic "Blood Oath Knights" cross at its center, surrounded by silver lines and decorations inspired by Asuna's outfit. The hour and minute hands are colored after her beloved sword, "Lambent Light." At the 11 o'clock position, you'll find the symbol for Yuuki's original 11-hit sword skill, "Mother's Rosario," a poignant tribute to Yuuki's enduring legacy. The watch's case back is engraved with the memorable log cabin from Aincrad's 22nd Floor, symbolizing her cherished memories with Kirito.






▼ Sinon Collaboration Watch Price: 27,500 JPY
The standout feature of this watch is its second hand, modeled after Sinon's beloved sniper rifle, "Hecate II." The red hour and minute hands evoke the bullet trajectory lines seen in "Gun Gale Online" (GGO), giving the watch a distinct military vibe! The dial's design draws inspiration from Sinon's eyes, hair color, and outfit, incorporating elements of a rifle scope. "GGO" is etched onto the dial, with details from Sinon's hair accessories adorning the 3 and 9 o'clock positions. The case back features bullet marks and the phrase "ONE SHOT, ONE KILL," a testament to Sinon's legendary sharpshooting status.






▼ Yuuki Collaboration Watch Price: 27,500 JPY
The dial features a color scheme inspired by Yuuki's outfit and hair. The "Sleeping Knights" logo and name are printed at the 12 o'clock position, while the 3 o'clock position incorporates decorations inspired by Yuuki's attire. The outer ring of the hour markers from 1 to 7 o'clock features the initials of the six "Sleeping Knights" members and Asuna, with Asuna's marker specifically inspired by her "ALfheim Online" (ALO) avatar's colors. Yuuki's original sword skill, "Mother's Rosario," is also emblazoned on the dial, beautifully representing the deep bond between Yuuki and Asuna. The hour and minute hands are designed to resemble Yuuki's sword, and the case back is engraved with the same 27th-floor clear record found on the "Monument of Swordsmen," a symbol of Yuuki and the "Sleeping Knights'" shared battles.






▼ Blood Oath Knights Coat Price: 25,300 JPY
This long coat is inspired by Asuna's look during the "Aincrad" arc of "Sword Art Online." The woven label on the collar meticulously recreates the tag from the robe Asuna wore when she first met Kirito at the 1st Floor boss strategy meeting. The left sleeve features an exclusive leather tag designed after the "Blood Oath Knights" emblem. The inner lining cleverly incorporates elements from Asuna's outfit, along with design details related to her beloved sword "Lambent Light," the "Blood Oath Knights," and Kirito.
via: SuperGroupies 官網