Japanese luxury brand Samantha Thavasa, a favorite among international celebrities and supermodels, is renowned for its female-focused sub-brands. Its sub-label, SAMANTHAVEGA, has previously dropped epic bag collaborations with JoJo's Bizarre Adventure: Golden Wind and JoJo's Bizarre Adventure: Stardust Crusaders.
Now, they're back with another exciting announcement: a new collaboration featuring beloved Sanrio characters! This collection brings exclusive bags and accessories themed around these popular stars, and it's currently available for pre-order on their official website.

While SAMANTHAVEGA primarily focuses on women's accessories, the brand is known for its youthful vibe and frequent anime IP collaborations. They've previously teamed up with "Hunter x Hunter" and "Neon Genesis Evangelion," both of which were huge hits.
For this latest partnership, SAMANTHAVEGA has tapped into the crème de la crème of Sanrio's annual Character Ranking. They've chosen Cinnamoroll, a consistent champion, along with fan-favorites Kuromi, Pochacco, and My Melody, who always rank high. These beloved characters are seamlessly woven into the designs, blending their charm with the brand's signature glamorous style for a truly unique and eye-catching collection.

The bags feature playful 3D bows on the side, with the bag and bow colors perfectly capturing each character's unique vibe. And for an extra dose of surprise, open up the bag to find a special tag printed with the character's artwork!
Each bag also comes with a detachable card holder, featuring adorable Sanrio character illustrations on the front. Their outfits and patterns are so beautiful, you won't want to put them down!

▼ Cinnamoroll Collaboration Bag Price: 27,500 JPY





▼ My Melody Collaboration Bag Price: 27,500 JPY





▼ Kuromi Collaboration Bag Price: 27,500 JPY





▼ Pochacco Collaboration Bag Price: 27,500 JPY





But wait, there's more! The collection also includes four character-themed pen cases. Designed with heart-quilted stitching and a central SAMANTHAVEGA metal plate, these aren't just for pens – they double as mini makeup bags! The zipper pulls are adorned with 3D bow decorations, and just like the bags, the inner lining features character artwork tags. Talk about attention to detail!


▼ Cinnamoroll Collaboration Pen Case Price: 8,800 JPY



▼ My Melody Collaboration Pen Case Price: 8,800 JPY



▼ Kuromi Collaboration Pen Case Price: 8,800 JPY



▼ Pochacco Collaboration Pen Case Price: 8,800 JPY



via: SAMANTHAVEGA 官網