Japan's Cover Corp., the agency behind the VTuber brand Hololive, is home to the 0th Generation singing sensation Hoshimachi Suisei. Not only has she recently smashed past 2.62 million subscribers, but she also rocked her solo concert, "SuperNova," at the iconic Nippon Budokan.
Now, she's teaming up once again with sportswear giant CONVERSE – who previously collaborated on apparel and merchandise – to drop a pair of classic ALL STAR limited edition sneakers inspired by Hoshimachi Suisei herself. These kicks will hit shelves on February 22, 2025, available at all ABC-MART stores across Japan and their official online shop.
Unlike many other Hololive members, Hoshimachi Suisei (星街すいせい) actually started her journey as an independent VTuber in 2018, initially under the music label "INNK Music." She later announced her move to Hololive in May 2019, which is why she's categorized as a 0th Generation talent.
From day one, she debuted as a virtual idol with singing at the core of her VTuber activities. Even as an indie, she showcased impressive talent, excelling not just in singing, dancing, drawing, and impersonations, but also in video production and art. Talk about a full-package indie VTuber!
This collaboration takes CONVERSE's iconic "ALL STAR" as its canvas, weaving in Hoshimachi Suisei's signature elements to create a truly captivating and unique design. These aren't just perfect for concerts or fan events; they're meticulously crafted with incredible detail, offering fans a dream pair of sneakers packed with sentimental value.
These shoes perfectly encapsulate Hoshimachi Suisei's journey, featuring elements from her past album covers, debut anniversary, and even her handwritten signature. Whether you're rocking them out or keeping them as a prized collectible, they're high-value items. Now you can spend every moment with your "oshi" (favorite idol), whether you're chilling at home or out on the town!
▼ Check out Hoshimachi Suisei rocking the collab kicks in this visual!
▼ ALL STAR HI / Hoshimachi Suisei Price: 13,200 JPY
The upper features a randomized print of her past album covers, beautifully showcasing Hoshimachi Suisei's musical journey. The inside of the tongue mimics a concert staff pass, complete with Suisei's handwritten signature. Her name is also specially printed on the insole, while the outsole takes on a "cosmic" theme, crafted from transparent blue rubber for a dreamy visual effect.
▼ ALL STAR OX / Hoshimachi Suisei Price: 11,000 JPY
These sneakers are designed with Hoshimachi Suisei's hair color as the base. Beyond the handwritten signature graphic on the tongue label, the rubber toe cap is embossed with "hololive Generation 0" – symbolizing her 0th Gen status – and her debut date (March 22, 2018). The heel pull tab is adorned with star embroidery, the laces feature a cosmic pattern, and the transparent blue outsole further highlights Hoshimachi Suisei's unique character design.
Each purchase also comes with an exclusive collaboration shoebox.
via： ABC-MART 日本官網 PR TIMES