Sanrio's iconic characters have been winning hearts globally for decades! Last year, Hello Kitty celebrated her 50th anniversary, and this year, My Melody hits 40 while Kuromi turns 20, sparking a wave of events and collaborations.
And now, the adorable crew is teaming up with German sportswear giant PUMA for a fresh collection of footwear and apparel! This collab perfectly blends PUMA's athletic vibe with Sanrio's signature cuteness. It's already available on their official online store!

The new "PUMA x HELLO KITTY® AND FRIENDS" collection features a range of trendy items, including sneakers, tank tops, and hats. Just a heads-up, though: most of these pieces are designed for kids, so adult fans might need to check the sizing carefully!
▼ PUMA x HELLO KITTY® AND FRIENDS Kitty Palermo



▼ PUMA x HELLO KITTY® AND FRIENDS Melody Palermo



▼ PUMA x HELLO KITTY® AND FRIENDS Kuromi Easy Rider



▼ Collab Hoodie


▼ Tank Top



▼ Printed Flare Pants




▼ Mesh Cap




▼ Backpack




via: geekshop