Since 2021, the 3D advertising screen at Tokyo's Cross Shinjuku Vision has become a major draw, showcasing a plethora of captivating ads. It's now a famous pilgrimage spot in Shinjuku, with countless visitors stopping at the intersection to gaze intently at the videos on display.
Today (May 14th), COVER Corp., the renowned agency behind Hololive VTubers, announced a special ad featuring Hololive Gamers member "Nekomata Okayu" (猫又 おかゆ). This 3D animated Okayu will be greeting everyone from the screen, promoting the release of her second album and her second solo live concert!
Nekomata Okayu (猫又 おかゆ) debuted in April 2019, with a charming backstory as a cat raised by an onigiri shop grandma, streaming from her grandmother's PC. Her adorable cat-girl and "boku" (masculine pronoun) persona has captivated a massive fanbase, now boasting over 1.9 million channel subscribers. On May 14th, she dropped her second album, "Persona-respect," and on May 28th, she'll be holding her second solo concert, "Nekomata Okayu 2nd Live. 'Persona-respect'," at PIA ARENA MM in Kanagawa.
The official announcement states that the ad will run for a limited time, from today (May 14th) until May 20th, with two broadcast slots every hour. All Onigirya (Okayu's fans) are welcome to come and witness it!
Immediately after today's announcement, numerous fans flocked to the location. They captured the adorable sight of Okayu stretching in a lazy-cute pose on the ad screen, complete with messages for her fans, all while promoting her new album and live show.
(Image source / @touzyou_aki )
▼ Fan-shot video from the scene
After six years since her debut, seeing Okayu get this kind of massive promotion for her album and concert is a huge deal! We're sure all the Onigirya are itching to make this pilgrimage – maybe it's time to book that trip to Tokyo!