You'll often spot bento shops at Japanese train stations, a convenient stop for commuters grabbing a meal to take home.
But Fujitsu recently pulled off a surprising stunt at JR Tokyo Station: a "bento box shop" that actually sells laptops! This all-black storefront, emblazoned with "Bento Shop," is pushing notebooks, and the sheer creativity has left many netizens scratching their heads in delightful curiosity.
This unique bento shop is actually a quirky promotional event designed by Fujitsu to showcase its ultra-lightweight laptop, the "FMV Note U (UX-K3)." Why the bento theme? Because this featherlight machine weighs in at a mere 634 grams!
Here's the deal: bring your own laptop, and they'll weigh it. The heavier your device is compared to the "FMV Note U," the bigger your discount!
Don't worry, there are actual bento boxes on sale! Dubbed "FMVentoU" (a clever mashup of FMV and bento), these premium station bentos usually go for 1,000 yen. After you participate in the weighing challenge, you'll snag a "Weight Certificate" discount coupon, offering up to a 700 yen markdown. That means you could feast on a high-end bento for just 300 yen!
Take a closer look, and you'll see the bento isn't just a gimmick; it's packed with regional delicacies like Fukui Prefecture crab and Yamagata Prefecture sukiyaki. The entire packaging design even ties into the "Laptop Weight Survey" theme, proudly displaying slogans promoting the laptop's lightweight nature. Talk about a brilliantly fun marketing move!
This ingenious pop-up shop is a limited-time event, running from October 29th to 31st at "Square Zero," an event space inside the ticket gates on B1F of JR Tokyo Station's "GRANSTA Tokyo." Netizens are loving it, with many quipping, "Finally, my heavy laptop is paying off!" and "Turns out weight is a form of value!" It's a fantastic blend of tech and humor, making for one truly creative marketing campaign.
via： PR TIMES